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Jayson L. Lusk

Researcher at Purdue University

Publications -  395
Citations -  16842

Jayson L. Lusk is an academic researcher from Purdue University. The author has contributed to research in topics: Willingness to pay & Common value auction. The author has an hindex of 63, co-authored 385 publications receiving 14769 citations. Previous affiliations of Jayson L. Lusk include San Diego State University & West Texas A&M University.

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If you brew it, who will come? Market segments in the U.S. beer market

TL;DR: This paper used exploratory factor analysis to identify potential market segments through consumers' taste perceptions of various beer brands and found that distinctive segments of the beer market underlie aggregate demand for craft beer.
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The political ideology of food

TL;DR: This paper found that a majority of respondents can be classified as food statists, desiring more government action in the realm food and agricultural relative to the status quo, and respondents were most in favor of additional government action related to food safety.
Posted Content

Elicitation formats and the WTA/WTP gap: A study of climate neutral foods

TL;DR: This paper conducted a field valuation experiment where they vary the valuation method (contingent valuation vs inferred valuation) as well as the payment format (dichotomous choice vs. payment card).
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Brewing up entrepreneurship: government intervention in beer

TL;DR: In this article, the authors explored the relationship between the number of breweries and regulations targeted at the brewing industry and found that allowing breweries to sell beers on-premises as well as allowing for breweries to self-distribute have statistically significant relationships with number of microbreweries, brewpubs, and breweries.
Posted ContentDOI

U.s. consumer attitudes toward food biotechnology

TL;DR: This article examined consumer attitudes in the U.S. toward genetically modified food over time and found that five surveys conducted by the International Food Information Council (1999 - 2001) were used to determine what factors significantly influenced consumers' willingness to try food products genetically modified to reduce pesticide usage or improve taste.