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Jayson L. Lusk

Researcher at Purdue University

Publications -  395
Citations -  16842

Jayson L. Lusk is an academic researcher from Purdue University. The author has contributed to research in topics: Willingness to pay & Common value auction. The author has an hindex of 63, co-authored 385 publications receiving 14769 citations. Previous affiliations of Jayson L. Lusk include San Diego State University & West Texas A&M University.

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Experimental Auction Procedure: Impact on Valuation of Quality Differentiated Goods

TL;DR: The authors investigated the effect of several procedural issues on valuation estimates from experimental auctions and found that endowing subjects with a good prior to eliciting bids can have an impact on valuations, but the effect varies across auction mechanism.
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Determining the impact of food price and income changes on body weight.

TL;DR: A case is demonstrated where a tax on food away from home, a food intake category blamed for much of the rise in obesity, could lead to an increase in body weight; a finding which emphasizes the need to employ economic modeling when developing public policy to reduce obesity.
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Effect of Experimental Design on Choice-Based Conjoint Valuation Estimates

TL;DR: This paper investigated the effect of several commonly used experimental designs on willingness-to-pay in a Monte Carlo environment where true utility parameters are known, and found that random designs or designs that explicitly incorporated attribute interactions generated more precise valuation estimates than main effects only designs.
Posted ContentDOI

Objective and subjective knowledge: impacts on consumer demand for genetically modified foods in the United States and the European Union

TL;DR: In this article, the authors provide a review of the literature on objective and subjective knowledge, and review previous studies investigating the relationship between knowledge and acceptance of GM foods, concluding that knowledge should not be viewed as a unidimensional construct and the way in which knowledge is measured significantly impacts the relationship with consumers' willingness to accept GM foods.
Posted ContentDOI

Alternative calibration and auction institutions for predicting consumer willingess to pay for nongenetically modified corn chips

TL;DR: In this article, consumer willingness-to-pay bids for corn chips made with nongenetically modified ingredients are elicited in first-and second-price auctions, and the second price auction induced a greater percentage of marginal bidders to offer a positive bid compared to the first price auction.