Jin Soo Lee

TL;DR: In this paper, the authors explored how to develop the image and branding of a green hotel using the concepts of cognitive, affective and overall images, based on a survey of 416 hotel users.

TL;DR: In this article, the authors examined hotel customers' eco-friendly decision-making processes by considering the effects of gender and age in a green hotel context, and the results of structural equation analyses showed that OI is a positive function of attitude toward green behaviors (ATGB), overall image (OI), visit intention (VI), word-of-mouth intention (WOMI), and willingness to pay more (WPM).

TL;DR: In this article, the authors attempted to answer the following research questions: (1) Do eco-friendly attitudes affect hotel customers' environmentally friendly intentions to visit a green hotel, to spread word-of-mouth about green hotels, and to pay more for a Green hotel?; (2) If so, which facet of attitudes has the greatest impact?; and (3) How do their expressed intentions differ across gender, age, education, and household income?

TL;DR: In this article, the authors examined whether quality dimensions have an impact on perceived value, which, in turn, affects satisfaction and loyalty, in the context of the Punggi Ginseng festival.

TL;DR: In this paper, the antecedents of emotional and functional values of festival participation were identified, and the relative contribution of these values to satisfaction levels and behavioral intentions of festival participants was investigated.