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Lawrence H. Wortzel

Researcher at Boston University

Publications -  25
Citations -  1048

Lawrence H. Wortzel is an academic researcher from Boston University. The author has contributed to research in topics: Marketing management & Marketing research. The author has an hindex of 16, co-authored 25 publications receiving 1029 citations.

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New Life-Style Determinants of Women's Food Shopping Behavior:

TL;DR: This paper used life-style variables as predictors of food consumption in women and found that women's current high levels of participation in the labor force have focused attention on changing life-styles and consumption patterns.
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Privatization: Not the only answer

TL;DR: The problem of state-owned enterprises is not ownership, but rather a lack of explicit goals and objectives, and an absence of organization cultures and systems that support and encourage fulfillment of those goals as discussed by the authors.
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Distributor Power versus Manufacturer Power: The Customer Role:

TL;DR: In this paper, the authors significantly extend previous research by demonstrating that customer market power as well as manufacturer market power has a role in determining distributor power, and identify the specific dimensions of both manufacturer and market power that may affect distributor power.
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Perceived Export Success Factors of Small and Medium-Sized Canadian Firms:

TL;DR: In this paper, the authors report on a systematic study of critical factors for export success of small and medium-sized manufacturing companies, focusing on the export marketing literature and identifying important gaps in the literature.
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Retailing strategies for today's mature marketplace

TL;DR: In this paper, the authors argue that retailers are competing in a marketplace characterized by maturity, overcapacity, intense price competition, and an essential "sameness" among stores, and that new strategies will need new strategies to be successful.