자연주의적 탐구조사(Naturalistic Inquiry)

Imagined communities: Reflections on the origin and spread of nationalism

The Structural Transformation of the Public Sphere: An Inquiry into a Category of Bourgeois Society

萨义德以其独特的双重身份,对西方中心权力话语做了分析,通过对文学作品、演讲演说等文本的解读,将O rie n ta lis m——"东方学",做了三重释义:一门学科、一种思维方式和一种权力话语系统,对东方学权力话语做了系统的批判,同时将东方学放入空间维度对东方学文本做了细致的解读。

萨义德的“Orientalism”释义

NUDGE: IMPROVING DECISIONS ABOUT HEALTH, WEALTH, AND HAPPINESS by Richard H. Thaler and Cass R. Sunstein Penguin Books, 2009, 312 pp, ISBN 978-0-14-311526-7This book is best described formally as a general explanation of and advocacy for libertarian paternalism, a term coined by the authors in earlier publications. Informally, it is about how leaders, systems, organizations, and governments can nudge people to do the things the nudgers want and need done for the betterment of the nudgees, or of society. It is paternalism in the sense that "it is legitimate for choice architects to try to influence people's behavior in order to make their lives longer, healthier, and better", (p. 5) It is libertarian in that "people should be free to do what they like - and to opt out of undesirable arrangements if they want to do so", (p. 5) The built-in possibility of opting out or making a different choice preserves freedom of choice even though people's behavior has been influenced by the nature of the presentation of the information or by the structure of the decisionmaking system. I had never heard of libertarian paternalism before reading this book, and I now find it fascinating.Written for a general audience, this book contains mostly social and behavioral science theory and models, but there is considerable discussion of structure and process that has roots in mathematical and quantitative modeling. One of the main applications of this social system is economic choice in investing, selecting and purchasing products and services, systems of taxes, banking (mortgages, borrowing, savings), and retirement systems. Other quantitative social choice systems discussed include environmental effects, health care plans, gambling, and organ donations. Softer issues that are also subject to a nudge-based approach are marriage, education, eating, drinking, smoking, influence, spread of information, and politics. There is something in this book for everyone.The basis for this libertarian paternalism concept is in the social theory called "science of choice", the study of the design and implementation of influence systems on various kinds of people. The terms Econs and Humans, are used to refer to people with either considerable or little rational decision-making talent, respectively. The various libertarian paternalism concepts and systems presented are tested and compared in light of these two types of people. Two foundational issues that this book has in common with another book, Network of Echoes: Imitation, Innovation and Invisible Leaders, that was also reviewed for this issue of the Journal are that 1 ) there are two modes of thinking (or components of the brain) - an automatic (intuitive) process and a reflective (rational) process and 2) the need for conformity and the desire for imitation are powerful forces in human behavior. …

Nudge: Improving Decisions about Health, Wealth, and Happiness

We offer a political-economic, postcolonial interrogation of nation branding based on the Incredible India campaign. We show how the discursive violence inherent in nation branding promotes internal hegemonies and external market interests at the expense of cosmopolitan ideas of belonging and community. In Incredible India, colonial identities are reinscribed, peripheralizing India in line with the demands of global markets, privileging Western desires and imagination. Internal political hegemonies promoting India as a Hindu nation are also reflected in the campaign, marginalizing minority groups. However, the attempt to construct a unitary nation simultaneously reveals the presence of the “other,” contesting the narrative's boundaries. The analysis confirms nation branding as a fundamentally political process, implicated in the production and perpetuation of inequalities.

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(In)credible India? A Critical Analysis of India’s Nation Branding

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N-substituted heterocyclyl carboxamides

This article sets out an argument for paying greater sociological attention to the public relations industry as an important mechanism through which society and culture are formed. It offers a theoretical and empirical exploration of public relations practice which begins to address this lacuna, using a Bourdieuian framework. After introducing the public relations industry and cultural intermediation, arguments are made for the centrality of discursive struggle in Bourdieu’s work, drawing on other theorists as necessary to make explicit the logic that puts language and discourse at the centre of the struggle for symbolic power. This clarifies the importance of public relations as an object of sociological analysis. Bourdieu’s conception of practice is then reflected on and applied to public relations, before the findings from an exploratory case study are considered. The article concludes by reviewing implications for future theoretical and empirical work in this area.

Exploring the Role of Public Relations as a Cultural Intermediary Occupation

Our starting point for a broader discussion on ‘race’ 1 in/and public relations (PR) is that, despite its virtual invisibility in the scholarly literature, race is firmly embedded in the context an...

Understanding ‘Race’ In/And Public Relations: Where Do We Start and Where Should We Go?

This special issue examines the growing social and political importance of promotional activities and public relations. For decades, promotional tools have been deployed to foster the aims of vario...

/pdf/apprehending-public-relations-as-a-promotional-industry-4dl7mttstk.pdf

Lee Edwards

Papers

(In)credible India? A Critical Analysis of India’s Nation Branding

N-substituted heterocyclyl carboxamides

Exploring the Role of Public Relations as a Cultural Intermediary Occupation

Understanding ‘Race’ In/And Public Relations: Where Do We Start and Where Should We Go?

Apprehending public relations as a promotional industry