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Mario Giraldo

Researcher at Universidad del Norte, Colombia

Publications -  8
Citations -  965

Mario Giraldo is an academic researcher from Universidad del Norte, Colombia. The author has contributed to research in topics: Service (business) & Service design. The author has an hindex of 4, co-authored 7 publications receiving 751 citations.

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Commentary: vulnerable consumers in service settings

TL;DR: In this article, the authors introduce a collection of articles that highlight the experiences, needs and challenges of vulnerable consumers within a variety of service contexts and expose an array of conditions that affect their experiences and journeys within service settings, including deafness, hearing impairments, older age, sexual orientation, immigration status and acculturation, participation in sexual exploitation, geographical remoteness, mental health challenges, obesity, natural disasters, language barriers and being the brunt of service provider discrimination.
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Services for the underserved: unintended well-being

TL;DR: In this paper, the authors investigated the impact of service consumption practices on the well-being of base of the pyramid consumers and found that informal service offerings are non-discriminatory, hassle-free, jargon-free and reputation-based.
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Street vending: transformative entrepreneurship for individual and collective well-being

TL;DR: In this paper, the authors explore the lived experience of street vendors as they enact street vending practice that emerges as transformative entrepreneurship and service where they live and work, revealing street vending is a creative, transformative entrepreneurial activity that improves individual and collective well-being.