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Mark S. Rosenbaum

Researcher at University of South Carolina

Publications -  110
Citations -  5297

Mark S. Rosenbaum is an academic researcher from University of South Carolina. The author has contributed to research in topics: Service (business) & Servicescape. The author has an hindex of 32, co-authored 105 publications receiving 4286 citations. Previous affiliations of Mark S. Rosenbaum include Northern Illinois University & University of Hawaii at Manoa.

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An expanded servicescape perspective

TL;DR: In this paper, the authors put forth an expanded servicescape framework that shows that a perceived servicescape comprises physical, social, socially symbolic, and natural environmental dimensions, which all influence customer approach/avoidance decisions and social interaction behaviors.
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When Customers Receive Support From Other Customers: Exploring the Influence of Intercustomer Social Support on Customer Voluntary Performance:

TL;DR: In this article, the authors draw on resource exchange theory to offer an explanation as to why some customers display CVP in the form of customer citizenship and customer care behaviors, and demonstrate that socially supportive service environments are beneficial for customers' health and for organizational profitability.
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Exploring the Social Supportive Role of Third Places in Consumers' Lives

TL;DR: In this article, a framework that illustrates how and why third places, such as diners, coffee shops, and taverns, become meaningful in consumers' lives is offered, suggesting that some consumers patronize third places to satisfy not only their consumption needs but also their needs for companionship and emotional support.
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A cup of coffee with a dash of love: An investigation of commercial social support and third-place attachment

TL;DR: In this article, the authors introduce a multiple-indicator, multiple-cause model that illustrates how six common events that destroy or erode a person's social support can cause the person to obtain emotional support and companionship in a third place.