M
Mark Mulder
Researcher at Pacific Lutheran University
Publications - 13
Citations - 981
Mark Mulder is an academic researcher from Pacific Lutheran University. The author has contributed to research in topics: Transformative learning & Service (business). The author has an hindex of 6, co-authored 10 publications receiving 764 citations. Previous affiliations of Mark Mulder include Texas Woman's University & Washington State University.
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Journal ArticleDOI
Transformative service research: An agenda for the future
Laurel Anderson,Amy L. Ostrom,Canan Corus,Raymond P. Fisk,Andrew S. Gallan,Mario Giraldo,Martin Mende,Mark Mulder,Steven W. Rayburn,Mark S. Rosenbaum,Kunio Shirahada,Jerome D. Williams +11 more
TL;DR: In this article, the authors present a research agenda for the emerging area of transformative service research, which lies at the intersection of service research and consumer research and focuses on well-being outcomes related to service and services.
Posted Content
Conceptualisation and Aspirations of Transformative Service Research
Mark S. Rosenbaum,Canan Corus,Amy L. Ostrom,Laurel Anderson,Raymond P. Fisk,Andrew S. Gallan,Mario Giraldo,Martin Mende,Mark Mulder,Steven W. Rayburn,Kunio Shirahada,Jerome D. Williams +11 more
TL;DR: In this paper, the authors argue that both consumers and the organizations that serve them may benefit from research that examines how services can and do improve or reduce the welfare of individuals, communities, nations, and the global ecosystem.
Journal ArticleDOI
Transformative stories : a framework for crafting stories for social impact organizations
Melissa G. Bublitz,Jennifer Edson Escalas,Laura A. Peracchio,Pia Furchheim,Stacy Landreth Grau,Anne Hamby,Mark J. Kay,Mark Mulder,Andrea D. Scott +8 more
TL;DR: In this article, the authors provide a framework to guide the construction of transformative stories by social impact organizations (SIOs) including nonprofit organizations, public policy entities, and for-profit social benefit enterprises.
Journal ArticleDOI
The impact of source effects and message valence on word of mouth retransmission
TL;DR: The impact of word of mouth (WOM) on consumer actions is more pronounced now than ever due to technology and modern advancements have made engaging in WOM and contributing to viral marketing very comm...
Journal ArticleDOI
Consumer transformation through volunteer service experiences
TL;DR: In this article, the authors introduce a phenomenon called transformative charity experiences (TCEs), a triadic framework highlighting an avenue of personal consumer well-being through the transformative effect of service interactions with key stakeholders.