Navdeep Athwal

TL;DR: In this paper, the authors examine the state of sustainable luxury research in marketing and consumer behavior by critically reviewing and synthesizing the growing but fragmented body of scholarly work on sustainable-luxury marketing.

TL;DR: The gratifications sought by millennials, a new core luxury consumer group, and the gratifications obtained when following and connecting with luxury brands are examined, guided by uses and gratifications theory (UGT).

TL;DR: In this article, the authors examine how brand authenticity is established and maintained, and respond to calls for longitudinal research to explore its relationship with trustworthiness and trustworthiness in the context of marketing.

TL;DR: In this paper, the authors examined new forms of luxury consumption which includes on-demand and the product-service economy, second-hand consumption, and co-ownership, and identified value hedonism, hedonistic egoism, and hedonic escalation as drivers of such consumption.

TL;DR: In this paper, a corpus-assisted discourse analysis centred upon the Global Reporting Initiative (GRI) guidelines is used to examine the environmental disclosures of LVMH and Kering and find inconsistencies due to the lack of brand-level reporting and reporting quality falls short of comparable sustainability reporting within each conglomerate and with one another.