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Patricia Núñez Gómez
Researcher at Complutense University of Madrid
Publications - 32
Citations - 112
Patricia Núñez Gómez is an academic researcher from Complutense University of Madrid. The author has contributed to research in topics: Creativity & Literacy. The author has an hindex of 5, co-authored 31 publications receiving 78 citations.
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Book ChapterDOI
Branded Content: Analysis of Case Studies and Measurement of Its Effectiveness Using Neuromarketing Techniques
TL;DR: In this article, the authors evaluated the impact of branded content versus conventional advertising on young audiences by using neuromarketing techniques, and the results confirmed a greater impact from the stimuli of the branded content, even though there was no significant difference.
Children, COVID-19 and the media: A Study on the Challenges Children are Facing in the 2020 Coronavirus Crisis
Maya Götz,Caroline Mendel,Dafna Lemish,Nancy A. Jennings,Rebecca C. Hains,Fatima Abdul,Meryl Alper,Hania Asgari,Hadiza Babayaro,Catherine Blaya,Dina Borzekowski,Sandra Cadavid,Anne-Linda Camerini,Beth Carmona,Cynthia Carter,Mussa Chale,Mareike Düssel,Aldana Duhalde,Andria Gayed,Patricia Núñez Gómez,Macarena García González,Yuval Gozansky,Eileen Sanabria Herrera,Kirsten Huang,Liselot Hudders,Yisra Al-Haj Hussein,Hayuki Ishikawa,Ruchi Kher Jaggi,Colleen Russo Johnson,Andreas Klempin,Jennifer A. Kotler,Cheryl Kotwal,Geoff Lealand,Sun Sun Lim,Thomas Enemark Lundtofte,Mónica Maruri,Giovanna Mascheroni,Markus Mendel,Máire Messenger-Davis,Joél Mulongo,Diana Nastasia,Sorin Nastasia,Christina Ortner,Grace Torres Panganiban,Nilüfer Pembecioğlu,Martina Peštaj,Adrianna Ruggiero,Ulises Soto Ruiz,Isolde Stanczak,Jeanette Steemers,Fadi Taher,Sandra Téllez,Moses Tholley,Ekatarina Yakusheva,Andrew Z. H. Yee +54 more
Journal ArticleDOI
Uso de redes sociales como elemento de interacción y construcción de contenidos en el aula: cultura participativa a través de Facebook.
TL;DR: In this paper, the authors conocer si la estrategia de implementacion de Facebook en las clases, is aceptada por los estudiantes como una herramienta mas for el proceso de ensenanza-aprendizaje en el ambito universitario.
Journal ArticleDOI
La Realidad Virtual Inmersiva como herramienta educativa para la transformación social: Un estudio exploratorio sobre la percepción de los estudiantes en Educación Secundaria Postobligatoria
TL;DR: In this paper, the authors conducted a survey with 390 students enrolled in the Bachelor of Arts at the Bachillerato de Artes in Spain to learn about the perceptions of the pedagogical usefulness of Immersive Virtual Reality.
Journal ArticleDOI
Catalytic wet air oxidation with Ni- and Fe-doped mixed oxides derived from hydrotalcites.
TL;DR: The results show that catalysts containing nickel provide a higher extent of oxidation of the dye whereas the reaction carried out with the iron catalyst is faster and a relationship between metal content of the catalyst and reaction rate has been established.