Rahul R. Marathe

TL;DR: In this article, the applicability of Lean Six Sigma (LSS) within the operations management theory has enjoyed significant success in both manufacturing and services, and hence deserves greater attention.

TL;DR: This paper showed that direct comparative advertisements are more effective in reducing perceived manipulative intent, enhancing attitude toward the advertisement, and increasing the perceived differences between the brands for consumers using analytical (imagery) information processing modes.

TL;DR: As they gained more experience in solving context-rich physics problems, student groups showed some progression towards expert-like behavior as they completed qualitative analysis earlier and were more selective in their perusal of informational resources.

TL;DR: In this article, the authors formulate a model to minimize the infinite horizon expected discounted expansion cost under a service-level constraint, defined as the proportion of demand over an expansion cycle that is satisfied by available capacity.

TL;DR: The authors conducted a content analysis on 203 comparative print advertisements in India and found that direct comparative advertisements were used more (vis-a-vis indirect ones), differentiative claims are used more, maximal claims were higher than minimal claims, multibrand comparisons were greater in number, positive valence is preferred to negative valence, and underdog brands used more comparative advertisements than top-dog brands Contrary to expectations, hedonic and utilitarian products used comparative advertisements equally.