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Soyoung Boo

Researcher at J. Mack Robinson College of Business

Publications -  43
Citations -  1881

Soyoung Boo is an academic researcher from J. Mack Robinson College of Business. The author has contributed to research in topics: Tourism & Convention. The author has an hindex of 18, co-authored 41 publications receiving 1610 citations. Previous affiliations of Soyoung Boo include George Washington University.

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A model of customer-based brand equity and its application to multiple destinations

TL;DR: In this article, the authors examined empirical information to develop a destination brand model by employing customer-based brand equity models through a scale purification process, ensuring its reliability and validity.
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An Analysis of One-Star Online Reviews and Responses in the Washington, D.C., Lodging Market

TL;DR: The authors analyzed 1,946 one-star reviews from ten popular online review websites, as well as 225 management responses from eighty-six Washington, D.C., hotels and found that the most common complaints related to front desk staff, bathroom issues, room cleanliness, and guestroom noise issues.
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An assessment of convention tourism's potential contribution to environmentally sustainable growth

TL;DR: In this paper, the authors assess the current environmental position of the convention industry in the United States and formulates suggestions for future direction in regard to green concepts by examining and comparing the perceptions, attitudes, and behavioral intentions of three groups of convention stakeholders: convention attendees, meeting planners, and convention suppliers.
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Does franchising help restaurant firm value

TL;DR: In this article, a sigmoid relationship between the degree of franchising and the restaurant firm's financial performance based on the diversification theory was investigated, and a more quadratic or inverted U-shaped relationship was found.