Setting the future of digital and social media marketing research: Perspectives and research propositions
Yogesh K. Dwivedi,Elvira Ismagilova,D. Laurie Hughes,Jamie Carlson,Raffaele Filieri,Jenna Jacobson,Varsha Jain,Heikki Karjaluoto,Hajer Kefi,Anjala S. Krishen,Vikram Kumar,Mohammad Mahmudur Rahman,Ramakrishnan Raman,Philipp A. Rauschnabel,Jennifer Rowley,Jari Salo,Gina A. Tran,Yichuan Wang +17 more
TLDR
This research offers a significant and timely contribution to both researchers and practitioners in the form of challenges and opportunities where it highlights the limitations within the current research, outline the research gaps and develop the questions and propositions that can help advance knowledge within the domain of digital and social marketing.About:
This article is published in International Journal of Information Management.The article was published on 2021-08-01 and is currently open access. It has received 588 citations till now. The article focuses on the topics: Digital marketing & Social marketing.read more
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Impact of COVID-19 pandemic on information management research and practice: Transforming education, work and life
Yogesh K. Dwivedi,D. Laurie Hughes,Crispin Coombs,Ioanna D. Constantiou,Yanqing Duan,John S. Edwards,Babita Gupta,Banita Lal,Santosh K. Misra,Prakhar Prashant,Ramakrishnan Raman,Nripendra P. Rana,Sujeet Kumar Sharma,Nitin Upadhyay +13 more
TL;DR: This study offers a collective insight to many of the key issues and underlying complexities affecting organisations and society from COVID-19, through an information systems and technological perspective.
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Metaverse beyond the hype: Multidisciplinary perspectives on emerging challenges, opportunities, and agenda for research, practice and policy
Yogesh K. Dwivedi,Laurie Hughes,Abdullah M. Baabdullah,Samuel Ribeiro-Navarrete,Mihalis Giannakis,Mutaz M. Al-Debei,Denis Dennehy,Bhimaraya A. Metri,Dimitrios Buhalis,Christy M. K. Cheung,Kieran Conboy,Ronan Doyle,Ram Janam Dubey,Vincent Dutot,Reto Felix,Dinesh Goyal,Anders Gustafsson,Chris Hinsch,Ikram Jebabli,Marijn Janssen,Young-Gab Kim,Jooyoung Kim,Stefan Koos,David Kreps,Nir Kshetri,Vikram Kumar,Keng-Boon Ooi,Savvas Papagiannidis,Ilias O. Pappas,Ariana Polyviou,Sang-Min Park,Neeraj Pandey,Maciel M. Queiroz,Ramakrishnan Raman,Philipp A. Rauschnabel,A Ranade Shirish,Marianna Sigala,Konstantina Spanaki,Garry Wei-Han Tan,M. K. Tiwari,Giampaolo Viglia,Samuel Fosso Wamba +41 more
TL;DR: The potential socio-economic impact of a fully functional persistent cross-platform metaverse has been examined in detail by combining the informed narrative and multi-perspective approach from experts with varied disciplinary backgrounds as discussed by the authors .
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The dynamic effect of interactivity on customer engagement behavior through tie strength: Evidence from live streaming commerce platforms
TL;DR: A text mining method to quantify constructs using a large-scale sample of 3,500,445 online review texts found that interactivity has a curvilinear relationship with customer engagement behavior.
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What is XR? Towards a Framework for Augmented and Virtual Reality
TL;DR: In this article , the meaning and definitions of augmented reality (AR), virtual reality (VR), mixed reality, and extended reality (often referred to as XR) are discussed.
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Climate change and COP26: Are digital technologies and information management part of the problem or the solution? An editorial reflection and call to action
TL;DR: In this article , a comprehensive opinion-based insight to a multitude of diverse viewpoints that look at the many challenges through a technology lens is provided, including the role of digital and IS technology in the monitoring of potential solutions, but also an integral element of climate change solutions.
References
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Qualitative evaluation and research methods
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