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Yu-Hui Fang

Researcher at Tamkang University

Publications -  32
Citations -  3052

Yu-Hui Fang is an academic researcher from Tamkang University. The author has contributed to research in topics: Continuance & Social media. The author has an hindex of 17, co-authored 30 publications receiving 2269 citations. Previous affiliations of Yu-Hui Fang include National Central University.

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Understanding customers' repeat purchase intentions in B2C e-commerce: the roles of utilitarian value, hedonic value and perceived risk

TL;DR: The results indicate that both the utilitarian value and hedonic value are positively associated with buyers' repeat purchase intention.
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Determinants of customer repurchase intention in online shopping

TL;DR: The study shows that trust, perceived ease of use, perceived usefulness and enjoyment are significant positive predictors of customers' repurchase intentions.
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Understanding customers' satisfaction and repurchase intentions: An integration of IS success model, trust, and justice

TL;DR: The study shows that trust, net benefits, and satisfaction are significant positive predictors of customers' repurchase intentions toward online shopping.
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In justice we trust: Exploring knowledge-sharing continuance intentions in virtual communities of practice

TL;DR: This study integrates three research streams-justice, trust, and organizational citizenship behaviors (OCB)-into one model in order to analyze the antecedents of knowledge-sharing continuance intentions in VCoPs.
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Beyond the Credibility of Electronic Word of Mouth: Exploring eWOM Adoption on Social Networking Sites from Affective and Curiosity Perspectives

TL;DR: This study aims to explore how users of SNSs adopt information embedded in eWOM reviews shared by other users, using the stimulus-organism-response model and affect-as-information theory to link both a cognitive path and an affective path to approach eWom adoption on SNSS.