Hsiuping University of Science and Technology

About: Hsiuping University of Science and Technology is a education organization based out in Taichung, Taiwan. It is known for research contribution in the topics: Thin film & Nonlinear system. The organization has 230 authors who have published 422 publications receiving 3642 citations.

Internal market orientation, market capabilities and learning orientation

Abstract: Purpose – The purposes of this paper are to examine whether internal market orientation facilitates the development of external market capabilities, before influencing organizational performance, and to investigate whether learning orientation strengthens the aforementioned link. Design/methodology/approach – This study collected data through a survey and utilized moderated hierarchical regression analysis to examine the hypothesized relationships. Findings – Internal market orientation facilitates the development of both market capabilities and in turn enhances organizational performance. The result also shows that customer-linking capability is a stronger mediator between internal market orientation and organizational performance. Besides, learning orientation does not moderate the relationship between internal market orientation and external market capabilities. Research limitations/implications – This study only examines two market capabilities; considers only internal market orientation and does not ...

Antecedents and distinctions between online trust and distrust: predicting high- and low-risk internet behaviors

Abstract: While previous studies have investigated the determinants and consequences of online trust, online distrust has seldom been studied. Assuming that the positive antecedents of online trust are necessarily negative antecedents of online distrust or that positive consequences of online trust are necessarily negatively affected by online distrust is inappropriate. This study examines the different antecedents of online trust and distrust in relation to consumer and website characteristics. Moreover, this study further examines whether online trust and distrust asymmetrically affect behaviors with different risk levels. A model is developed and tested using a survey of 1,153 online consumers. LISREL was employed to test the proposed model. Overall, different consumer and website characteristics influence online trust and distrust, and online trust engenders different behavioral outcomes to online distrust. The authors also discuss the theoretical and managerial implications of the study findings.

Improvement in output power of a 460 nm InGaN light-emitting diode using staggered quantum well

Abstract: Staggered quantum well structures are studied to eliminate the influence of polarization-induced electrostatic field upon the optical performance of blue InGaN light-emitting diodes (LEDs). Blue InGaN LEDs with various staggered quantum wells which vary in their indium compositions and quantum well width are theoretically studied and compared by using the APSYS simulation program. According to the simulation results, the best optical characteristic is obtained when the staggered quantum well is designed as In0.20Ga0.80N (1.4 nm)–In0.26Ga0.74N (1.6 nm) for blue LEDs. Superiority of this novelty design is on the strength of its enhanced overlap of electron and hole wave functions, uniform distribution of holes, and suppressed electron leakage in the LED device.