National Chengchi University

About: National Chengchi University is a education organization based out in Taipei, Taiwan. It is known for research contribution in the topics: Population & China. The organization has 3465 authors who have published 6342 publications receiving 118821 citations. The organization is also known as: NCCU & Chengda.

Reconsidering the Relationship Between the Third-Person Perception and Optimistic Bias:

Abstract: Studies disagree as to whether an optimistic bias can account for the commonly observed third-person perceptions. This study aims to help clarify the relationship between third-person perceptions and biased optimism in the context of assessing the impact of the news about bird flu outbreaks in Taiwan. Using a random sample of 1,107 college students, third-person perception and optimistic bias were found to be robust but unrelated. Although both optimistic bias and third-person effect are psychological perceptual judgments that can be attributed to self-serving motivation, the third-person perception is a biased interpretation of media influence, while biased optimistic perceptions are a social psychological mechanism of bolstering self-esteem in self-other comparisons regarding a risk.

Corporate Innovation, Default Risk, and Bond Pricing

Abstract: Prior literature documents mixed evidence about how research and development activities affect corporate creditworthiness. We investigate whether publicly available patent information is incrementally useful in assessing the benefits and risks of corporate innovation from bondholders’ perspective. We find that firm-level innovation performance — measured in terms of the level, impact, generality, and originality of firms’ patents — is a determinant of bond issuers’ perceived default risk and, by extension, corporate bond pricing. Investors consider more technologically innovative bond issuers to have lower default probabilities; consequently, bonds issued by more innovative firms have lower issuance premiums and lower realized excess returns. Our findings are further supported by instrumental regressions that use the monetary and time costs of innovation, and by cross-sectional tests based on exogenous shocks from state-level R&D tax credits.

A framework for analyzing changes in strategic performance

Abstract: In this paper we present a framework for analyzing changes in strategic performance Traditional measures for comparing the strategic performance across firms or over time have been return on investment (ROI) and its component ratio, return on sales (ROS) We decompose the ROS ratio into four separate ratios that capture the impact of changes in a firm's productivity, price recovery, product mix and capacity utilization on its profitability These ratios help to highlight the micro sources of strategic success or failure They can be used to assess changes in the performance of a firm compared to itself over time, or to other firms in its industry group This framework can also be used to evaluate changes in the dynamic performance of an industry as a whole We illustrate the use of these ratios with a 4-year analysis of the performance of a large manufacturing company We also demonstrate how the technique can be applied to an industry with an evaluation of the performance of US telecommunications firms between 1975 and 1987, a period during which the industry experienced a progressive increase in competitive pressure

Personalized E-Learning System with Self-Regulated Learning Assisted Mechanisms for Promoting Learning Performance

Abstract: The self-regulated learning is a goal-oriented learning strategy and it is very suitable to be applied in self-management learning for promoting learning performance of individual learner in a web-based learning environment. This study proposes a personalized e-learning system with self-regulated learning assisted mechanisms to help learners promote their self-regulated learning abilities. The proposed self-regulated learning mechanisms aim at guiding learners to become as lifelong learners who own autonomous self-regulated learning abilities.

Eye movements and parafoveal word processing in reading Chinese

Abstract: In two experiments, a parafoveal lexicality effect in the reading of Chinese (a script that does not physically mark word boundaries) was examined. Both experiments used the boundary paradigm (Rayner, 1975) and indicated that the lexical properties of parafoveal words influenced eye movements. In Experiment 1, the preview stimulus was either a real word or a pseudoword. Targets with word previews, even unrelated ones, were more likely to be skipped than were those with pseudowords. In Experiment 2, all of the preview stimuli had the same first character as the target. Target words with same-morpheme previews were fixated for less time than were those with pseudoword previews, suggesting that morphological processing may be involved in extracting information from parafoveal words in Chinese reading. Together, the two experiments dealing with how words are processed in Chinese may provide some constraints on current computational models of reading.