Showing papers in "Asia Pacific Journal of Marketing and Logistics in 2012"
TL;DR: In this article, an integrated model incorporating the antecedents and consequences of service quality in a higher education context was developed and empirically tested using structural equation modelling technique on a sample of 528 university students.
Abstract: Purpose – The aim of this study is to develop and empirically test an integrated model incorporating the antecedents and consequences of service quality in a higher education context.Design/methodology/approach – This research employed both qualitative and quantitative research methods. The data from three focus groups, conducted at the Central Queensland University (CQU), Rockhampton, Australia, generated key themes and their interrelationships. The theoretical model was then tested using structural equation modelling technique on a sample of 528 university students.Findings – The findings show that information (marketing communications) is more statistically significant than past experience as the antecedents of service quality. The consequences of service quality are composed of trust, satisfaction, and image. Overall, the results suggest a good validity of the theoretical model and the key paths in the model are found statistically significant, except past experience affecting service quality.Original...
157 citations
TL;DR: The Global Market for Higher Education (GME) has changed significantly since the publication of the authors' book as mentioned in this paper, and competition among established nations has also intensified, with former sending nations (e.g. Singapore, China, India) becoming destinations.
Abstract: Purpose – The purpose of this paper is to review the changes in the international education sector that have taken place over the decade since the authors' book, The Global Market for Higher Education was published in 2001.Design/methodology/approach – The paper is an expert opinion that draws on global trends in the international education sector.Findings – Since the publication of the authors' book, the global market for higher education has changed significantly. A decade ago competition was between a few mainly English language instruction countries in the developed world. The principal destination country was the United States followed by Britain, but with Australia, Canada and New Zealand actively competing. In 2012, competition has expanded, with former sending nations (e.g. Singapore, China, India) becoming destinations. Competition among established nations has also intensified.Originality/value – This paper provides a strategic overview of the state of international education and a unique perspe...
86 citations
TL;DR: In this paper, the authors used high-tech companies in Taiwan as research subjects to verify the fit of the commitment-trust theory and explore the supply chain relationships among research variables.
Abstract: Purpose – The purpose of this paper is to use high‐tech companies in Taiwan as research subjects to verify the fit of the commitment‐trust theory and explore the supply chain relationships among research variables.Design/methodology/approach – The key mediating variables model (KMV) proposed by Morgan and Hunt is applied to construct the research structure, hypotheses, and questionnaire. The research hypotheses are validated through structural equation modelling and confirmatory factor analysis.Findings – Research results show that for two parties of an exchange relationship, higher levels of trust can lead to better interactions and trust is an important factor affecting their supply chain partnerships. It helps increase interests of both parties, facilitate constant co‐operation and communication, and reduce uncertainties. Higher levels of commitment can also help increase value benefits, reduce a partner's propensity to leave, and enhance supply chain co‐operation efficiency.Originality/value – Empiric...
79 citations
TL;DR: In this paper, the authors investigate the impact of perceived risk and trust on online purchasing behavior, in particular the nature of purchasing associations within the expensive, complex, high risk and credence products such as gemstones.
Abstract: Purpose – The purpose of this study is to seek to investigate the impact that perceived risk and trust have on online purchasing behavior, in particular the nature of purchasing associations within the expensive, complex, high risk and credence products such as gemstones.Design/methodology/approach – An online survey of purchases of Thai gemstones was used to collect the data. Partial Least Squares was used to test the conceptual model of the study.Findings – The results of this study suggest that the type of internet marketing strategy used by the seller (the place strategy) and the buyer's privacy and security practices influence a buyer's perceived risk to purchase gemstones online. Furthermore, the study showed that perceived risk reduces trust and perceived risk reduces online purchases.Research limitations/implications – The implications of these results are that privacy and security concerns of online buyers must be addressed in order to reduce perceived risk and thereby increase trust which is fun...
78 citations
TL;DR: In this paper, the effect of interaction of country of origin (COO), brand equity and product purchase involvement on consumers' evaluation and purchase preference of Thai brands of fashion apparel made in three nominated Asian countries of varying levels of manufacturing competence was examined.
Abstract: Purpose – This study, conducted in Thailand, aims to examine the effect of interaction of country‐of‐origin (COO), brand equity and product purchase involvement on consumers' evaluation and purchase preference of Thai brands of fashion apparel made in three nominated Asian countries of varying levels of manufacturing competence.Design/methodology/approach – Data from a field survey were analyzed through a 2×2×3 factorial design and the influence of a particular factor over the others in specific scenarios was observed.Findings – This study suggests that if low purchase involvement apparel with high brand equity is sourced from a country‐of‐origin of low perceived competence, the superior reputation of the brand encourages consumer partiality to the apparel's quality and purchase inclination. However, this study has evidenced that a brand of modest equity sourced from the under‐developed economy is capable of getting greater consumer support for its higher end fashion products than for its standard apparel...
69 citations
TL;DR: In this article, a survey of 300 Indian consumers was conducted and the data were analysed using descriptive and simple regression techniques to assess Indian consumers' brand consciousness by examining their brand knowledge, purchase behaviour and perceptions of foreign brands.
Abstract: Purpose – The purpose of this paper is to assess Indian consumers' brand consciousness by examining their brand knowledge, purchase behaviour and perceptions of foreign brands. It provides key inputs for global retailers to harness the potential in growing consumerism in India.Design/methodology/approach – A survey of 300 Indian consumers was conducted and the data were analysed using descriptive and simple regression techniques.Findings – The study found that brand purchase in India varies across product categories. At present, consumer knowledge and use of foreign brands is low, and Indian consumers are price‐sensitive. Indian consumers are experimenting with brands and would like more foreign brands to enter the Indian market.Research limitations/implications – Due to the small sample size, advanced econometrics techniques could not be used to analyse the dataset.Originality/value – The paper is the first to assess the impact of retail liberalisation on Indian consumers' shopping behaviour, particularl...
64 citations
TL;DR: In this article, the authors examined the impact of lifestyle variables (convenience, use patterns, and status) on credit card use among Indian customers, and found that use and convenience emerged as the major determinants of credit card usage.
Abstract: Purpose – The purpose of this paper is to understand the moderating influence of Multi‐item List of Value (MILOV) on credit card attributes, age, and gender in credit use among Indian customers. The research examines the impact of “lifestyle” variables (convenience, use patterns, and status) on credit card use.Design/methodology/approach – Data were collected through mall intercept technique in six metropolitan cities of India. A self‐administered questionnaire was distributed to customers visiting the malls.Findings – Use and convenience emerged as the major determinants of credit card use among Indian customers. Use, convenience, and status attributes were moderated by “sense of belonging” and “sense of fulfilment” dimensions of MILOV. Young customers were likely to use credit cards.Research limitations/implications – The study does not examine the influence of customer income, occupation, and education on credit card use, as many customers were not willing to disclose the information. These demographic...
63 citations
TL;DR: In this paper, the authors integrated the Theory of Planned Behavior (TPB), Technology Acceptance Model (TAM) and Palka et al.'s model to predict young Chinese consumers' mobile viral attitudes, intents and behavior.
Abstract: Purpose – The purpose of this paper is to integrate the Theory of Planned Behavior (TPB), Technology Acceptance Model (TAM) and Palka et al.'s model to predict young Chinese consumers' mobile viral attitudes, intents and behavior.Design/methodology/approach – A paper survey was administered to 835 college students in Beijing, Shanghai, Kunming, and Liuzhou in summer and fall, 2010. The data were subject to statistic analyses including Pearson correlation, structural equation modeling, and backward regression with SPSS and AMOS.Findings – The SEM model testing results confirmed the chain of young Chinese consumers' viral attitudes to intents to actual behavior. Subjective norm, perceived cost and pleasure were significant predictors of their viral attitudes. Their viral attitudes, perceived utility and subjective norm predicted their intent to pass along entertaining electronic messages. Their intent to forward useful electronic messages was determined by their viral attitudes, perceived utility and market...
61 citations
TL;DR: In this article, the authors identify how consumers' involvement with wine as a product impacts upon their on-premise behaviour, with special focus on the BYOB (bring-your-own-bottle) behaviour aspect.
Abstract: Purpose – The purpose of this exploratory study is to identify how consumers' involvement with wine as a product impacts upon their on‐premise behaviour, with special focus on the BYOB (bring‐your‐own‐bottle) behaviour aspect.Design/methodology/approach – Data are collected through the use of a self‐administered highly structured questionnaire in both metropolitan and rural areas of Adelaide in South Australia. The sample consists of consumers who had at least one time BYOB of wine experience. A response rate of 73 percent was achieved resulting in 101 useable surveys. During the operationalization process a scale was designed for measuring consumers' wine involvement level.Findings – Consumers' involvement level with wine as a product has a direct effect on consumers' BYOB of wine behaviour. High‐involved wine consumers have a higher tendency to BYOB than low‐involved wine consumers. Although there was no significant difference between the two groups in terms of financial motivations for BYOB, high‐invol...
59 citations
TL;DR: In this article, a study of 263 respondents, exploratory and confirmatory factor analyses were conducted in order to check the fit of the data and the presence of common method variance.
Abstract: Purpose – The purpose of this paper is to study brand credibility, customer loyalty and the impact of religious orientation in the Pakistani setting.Design/methodology/approach – In a study of 263 respondents, exploratory and confirmatory factor analyses were conducted in order to check the fit of the data and the presence of common method variance. Correlation and hierarchical regression analysis was performed to evaluate the hypothesized relationships between the variables.Findings – Significant and positive relationships were observed between trustworthiness and brand credibility, perceived quality and brand credibility, brand credibility and customer loyalty, religious orientation and customer loyalty. Brand credibility was also found to mediate the relationship between trustworthiness, perceived quality and customer loyalty. Religious orientation was observed to moderate the relationship between trustworthiness and brand credibility.Originality/value – The paper evaluates brand credibility and custom...
57 citations
TL;DR: Zhang et al. as mentioned in this paper examined the relationship among affective loyalty, perceived benefits, attitude towards co-branded products and the intention to use such products and found a positive relationship between attitude and intention.
Abstract: Purpose – The purpose of this paper is to examine the relationship among affective loyalty, perceived benefits, attitude towards co‐branded products and the intention to use such products.Design/methodology/approach – In total, 433 valid responses were collected from active bank/department store co‐branded credit card holders, from four major Chinese cities. Regression and t‐test analyses were used to test the hypotheses.Findings – The findings revealed that affective loyalty to the bank and the department store, as well as perceived credit card benefits, all positively influence consumers' attitude toward bank/department store co‐branded credit cards. Additionally, results showed a positive relationship between attitude and intention. Moreover, gender differences were also found to be significant in affective loyalty to the bank and the department store, as well as with the intention to use co‐branded credit cards.Originality/value – The paper contributes to the co‐branding literature by gaining a better...
TL;DR: In this article, the authors investigated the relationship marketing orientation (RMO) and individual components of RMO in the context of an emerging economy using 174 responses obtained from executives of business-to-business firms in Vietnam.
Abstract: Purpose – The purpose of this paper is to answer two research questions: does relationship marketing orientation (RMO) have an impact on customer satisfaction; and do the individual components of RMO have the same impact on customer satisfaction?Design/methodology/approach – The above questions were answered in the context of an emerging economy using 174 responses obtained from executives of business‐to‐business firms in Vietnam.Findings – The findings show that among key components of RMO, trust, bonding, shared value, and reciprocity have positive influence on customer satisfaction, while communication and empathy have not. Interestingly, trust and bonding are better than shared value and reciprocity in satisfying customers.Research limitations/implications – The use of cross‐sectional data does not allow the interpretation of the time sequence of the relationships among RMO components and customer satisfaction.Practical implications – Managers in developing economies do not jeopardise relationship mar...
TL;DR: In this paper, the authors investigate the relationship among interaction orientation, customer satisfaction and behavioral intentions across firms in the hospitality industry and find that interaction orientation has positive influences on customer satisfaction in first-time and frequent diners.
Abstract: Purpose – The purpose of this paper is to investigate the relationships among interaction orientation, customer satisfaction and behavioral intentions across firms in the hospitality industry.Design/methodology/approach – A self‐administered survey was conducted with a convenience sample of 628 full‐service seafood restaurants.Findings – The empirical results indicate that interaction orientation has positive influences on customer satisfaction in first‐time and frequent diners; interaction orientation positively affects behavioral intentions in frequent diners; and customer satisfaction positively affects behavioral intentions in first‐time and frequent diners. In addition, customer satisfaction is a mediator between interaction orientation and behavioral intentions.Research limitations/implications – The research target of full‐service seafood restaurants limits the generalizability of the findings to a wider population.Originality/value – In addition to insights on how restaurant promotion strategies s...
TL;DR: Ho Huy Tuu's doctoral thesis as mentioned in this paper was published in 2010 and is available in Munin at http://hdl.handle.net/10037/2971.
Abstract: This article is part of Ho Huy Tuu's doctoral thesis and is available in Munin at http://hdl.handle.net/10037/2971
TL;DR: In this paper, a conceptual framework was designed and relationships between its constructs (COB image, COM image, brand equity dimensions, overall brand equity) were hypothesized, and all hypotheses were tested using structural equation modeling (SEM) in LISREL.
Abstract: Purpose – The main purpose of this study is to decompose the concept of country of origin (COO) and to investigate the influence of country of brand (COB) and country of manufacture (COM) on brand equity formation. Moreover, the secondary aim of this research is to examine the moderating role of product involvement.Design/methodology/approach – To accomplish this, a conceptual framework was designed and relationships between its constructs (COB image, COM image, brand equity dimensions, overall brand equity) were hypothesized. Data were collected from Iranian students who were the owners of selected brands of laptops and mobile phones. All hypotheses were tested using structural equation modeling (SEM) in LISREL.Findings – As a result of exploratory factor analysis, three factors, namely brand loyalty, perceived quality and brand association/awareness were introduced for the brand equity dimensions. Results indicated that unlike COM, COB has a direct and significant effect on brand loyalty and COB positiv...
TL;DR: In this article, the authors examined the characteristics of e-shopping malls by using Kano's two-dimensional quality model; also to determine the salient quality attributes, including those attributes that increase customer satisfaction and technological characteristics that are essential for the use of e•shopping mall, to provide important strategic implications.
Abstract: Purpose – The purpose of this paper is to examine the characteristics of e‐shopping malls by using Kano's two‐dimensional quality model; also to determine the salient quality attributes, including those attributes that increase customer satisfaction and technological characteristics that are essential for the use of e‐shopping malls, to provide important strategic implications.Design/methodology/approach – In this regard, the paper is divided into Study 1 and Study 2. Study 1 uses Kano's two‐dimensional quality model to determine the characteristics of e‐shopping malls, whereas Study 2 analyzes the relationship among e‐shopping malls' characteristics, customer satisfaction, flow experience, and trust.Findings – According to the results of Study 1, communication quality and marketing activity reflected one‐dimensional quality attributes. In addition, brand recognition was an attractive quality attribute, whereas interface quality, system security, and information quality were must‐be quality attributes. Ac...
TL;DR: In this paper, the authors explored the impact of retailer personality on consumer-based retailer equity by adopting the scale developed by Pappu and Quester, and proposed a five-dimensional scale to measure department store personality.
Abstract: Purpose – The purpose of this paper is to explore the impact of retailer personality on consumer‐based retailer equity.Design/methodology/approach – The authors developed a retailer personality scale and find its impact on consumer‐based retailer equity by adopting the scale developed by Pappu and Quester. A mall‐intercept survey was undertaken using a systematic sampling of department store shoppers of age 18 years and above in a metropolitan city, Kolkata, India. The questionnaire was used to collect data from seven department retail brands. The impact of each retailer personality dimension on each consumer‐based retailer equity dimension was explored, using structural equation modeling.Findings – The study proposed a five‐dimensional scale to measure department store personality. Results indicated that the three dimensions of store personality, namely sophistication, dependability and empathy, have significant positive impact on each consumer‐based retailer equity dimension except one (empathy→retailer...
TL;DR: In this article, the authors investigated the impact of SMS advertising on consumer perceptions of Au Bon Pain's brand equity in Thailand and found that personalized, interactive, and general messages are effective for building brand awareness and general and personalized messages positively influence perceived quality.
Abstract: Purpose – The purpose of this paper is to investigate the impact of SMS (Short Message Service) advertising on consumer perceptions of Au Bon Pain's brand equity in Thailand.Design/methodology/approach – The experimental study was based on a 4×2 between‐subjects design, with four levels of message types (personalization, interactivity, general, and no message control) and two levels of permission (with and without permission). Structural equation modeling was utilized to test the hypotheses.Findings – SMS marketing is found to have a significant positive impact on brand awareness and perceived quality. Personalized, interactive, and general messages are effective for building brand awareness, and general and personalized messages positively influence perceived quality. With the right choice of message, explicit permission enhances the effects of SMS marketing on brand association.Research limitations/implications – The experiment was conducted over a period of one month, with three SMS ads sent to each su...
TL;DR: In this article, an expectancy theory-based framework was developed to model consumers' information search and its antecedents, including motivation to search as an intervening construct, using data from real consumers engaged in their actual purchase decisions.
Abstract: Purpose – Existing literature offers conflicting evidence on how prior product knowledge influences amount of information search A majority of these studies are based on variants of cost benefit frameworks where consumers engage in search until the benefits from information search exceed search costs The purpose of this paper is to develop an expectancy theory‐based framework to model consumers' information search and its antecedents, including motivation to search as an intervening constructDesign/methodology/approach – The framework is tested using data from real consumers engaged in their actual purchase decisions, in an emerging market context, using longitudinal survey research design The data are analysed using structural equation modeling to test the hypothesized model The model shows an acceptable fit with X2 (271, 487)=640252, p < 000 and 095 CFIFindings – Results indicate that the relationship between prior product knowledge to information search is mediated by motivation to search Pri
TL;DR: In this article, the authors explored the dimensions of price satisfaction in the context of the Malaysian dairy industry and found that relative price, price quality ratio and price fairness influence producers' loyalty and improved business relationship performance.
Abstract: Purpose – Price satisfaction is an influential factor in competitive performance and business success. Strong price satisfaction enhances and sustains high quality business relationships, leading to improved profits for chain participants. The purpose of this paper is to explore the dimensions of price satisfaction in the context of the Malaysian dairy industry. The aim is to determine which dimensions of price satisfaction affect relationship performance between Malaysian dairy producers and the dairy processers who purchase their milk.Design/methodology/approach – In total, eight hypotheses are tested using partial least square methods on survey results from 133 dairy producers in Malaysia.Findings – The study results suggest that relative price, price‐quality ratio and price fairness influence producers' loyalty and improved business relationship performance.Practical implications – To achieve long‐term, sustainable business relationships involving consistent high quality supplies, milk buyers need to ...
TL;DR: In this paper, the authors highlight how offline factors trigger online continual usage by customers' of airline e-ticket booking services and propose a conceptual model of the relationship between offline factors and customers' online continual use behavior.
Abstract: Purpose – Although many studies have analysed the impact of online factors on the online behaviour of customers', there is also a need to consider the influence of offline factors on customers' propensity for online services use The purpose of this paper is to highlight how offline factors trigger online continual usage by customers' of airline e‐ticket booking servicesDesign/methodology/approach – The paper proposes a conceptual model of the relationship between offline factors and customers' online continual usage behaviour A convenient sample consisting mainly of undergraduate students was selected The primary data were collected through a pencil‐and‐paper survey, and AMOS 18 was used to test for the hypothesised relationshipsFindings – The results revealed that employee‐based service quality has a positive and direct relationship with pre‐existing offline trust and image, and no direct relationship with online continual usage Surprisingly, and contrary to current literature, pre‐existing offline
TL;DR: In this article, the authors analyzed the linkages between leadership, organisational trust, and marketing effectiveness in service businesses within three service categories (health care, hotel, and resort) in Vietnam.
Abstract: Purpose – The purpose of this paper is to analyze the linkages between leadership, organisational trust, and marketing effectiveness, in service businesses within three service categories (health care, hotel, and resort) in Vietnam.Design/methodology/approach – The research utilizes ANOVAs and structural equation model.Findings – The findings revealed that transactional leadership is associated with calculus‐based trust. Transformational leadership, on the other hand, cultivates knowledge‐based trust and identity‐based trust, which in turn positively influence marketing effectiveness. A direct relationship between transformational leadership and marketing effectiveness is also examined.Originality/value – The research offers insight into the role that leadership and trust play in determining marketing effectiveness in service businesses in Vietnam.
TL;DR: In this article, the authors examine the applications of the social networking software, Facebook, currently practiced by “expert user” faculty teaching within a Malaysian Higher Education Hospitality Diploma programme.
Abstract: Purpose – The purpose of this paper is to examine the applications of the social networking software, Facebook, currently practiced by “expert user” faculty teaching within a Malaysian Higher Education Hospitality Diploma programme. Of particular interest is whether the faculty experiences with Facebook reveal its functional appropriateness for use on an experiential learning platform. The aim is also to prompt further research and experimentation with the medium on teachers and students.Design/methodology/approach – Phenomenological: the researcher uses a focus group to enable the essence of teachers' experience in the utilisation of Facebook as a teaching and learning tool within the syllabus of their taught subjects in a shared hospitality curriculum to emerge.Findings – The experiences divulged in the focus group reveal the use of Facebook as an “effective” medium for reflective purposes in relation to experiential teaching and learning activities and as a mechanism for reflective and extrapolative co...
TL;DR: In this article, the mediating role of marketing capability between strategic orientations and firm performance was revealed, and the authors argued that a deployment mechanism, marketing capability, is needed between strategic orientation and business performance.
Abstract: – The purpose of this paper is to shift the research focus from singular investigations of strategic orientations (i.e. learning, technology, market, customer, and competitor) to a broadened exploration of how various combinations of orientations link to firm performance. Further, the paper reveals the mediating role of marketing capability between strategic orientations and firm performance., – Mail and e‐mail surveys were received from 198 Korean executives among the nation's Top 500 firms (across various industries). Generally, multiple regression analyses were conducted to test the various hypotheses., – Data confirm that each strategic orientation has distinct paths through marketing capability (single or multiple, and mediating) that significantly impact firm performance., – Fostering marketing capability, including marketing planning and implementation ability, will have a direct positive impact on firm performance. In addition, companies should understand how differently their cultural resources and orientations affect firm performance., – This paper is the first to argue that a deployment mechanism, marketing capability, is needed between strategic orientations and business performance. The paper further contributes by extending geographic generalizability to Asian countries (since the majority of extant research on organizational orientations and capabilities comes from western countries).
TL;DR: This article employed a qualitative exploratory focus group design to examine Chinese students' consumer complaining behavior or CCB in New Zealand and found that culture was highly influential in participants' CCB responses and that five key themes for none-action were revealed: Futility, Inadequate Information, Fear of Consequences, Complexity and Internalization.
Abstract: Purpose – Despite the competitive internationalization of higher education, international students' responses to dissatisfaction (consumer complaining behavior or CCB) are not well understood in New Zealand. While studies show that many factors, including culture, influence CCB, the None‐Action mode in particular has been largely overlooked by researchers. The purpose of this paper is to examine Chinese student's CCB.Design/methodology/approach – The study employed a qualitative exploratory focus group design examining Chinese students' CCB. Data were analyzed in two stages. First, data were coded into various CCB modes. Next, data relating to the specific mode of None‐Action were thematically analyzed. Five key themes for None‐Action were revealed: Futility, Inadequate Information, Fear of Consequences, Complexity, and Internalization.Findings – This exploratory research found a high level of None‐Action responses. It was apparent that culture was highly influential in participants' CCB responses and tha...
TL;DR: In this article, the authors focus on customer dependence on the retailer, a rare phenomenon which is evident in rural areas of India even today, based on an empirical study of a buyer-seller relationship between a farmer and a chemical fertilizer retailer.
Abstract: Purpose – In the current highly competitive marketing environment, there are few situations in which customers attempt to build and maintain relationships with marketers. In large‐format retail situations, customers maintain a non‐personal association with the store and personal relationships with salespersons. By contrast, many customers in developing countries such as India build and maintain long‐term relationships directly with the small‐scale retailers, who happen to be the owners as well as the salespersons of the store. The purpose of this paper is to focus on customer dependence on the retailer, a rare phenomenon which is evident in rural areas of India even today.Design/methodology/approach – The paper is based on an empirical study of a buyer‐seller relationship between a farmer and a chemical fertilizer retailer, which is a common interpersonal business constellation in India.Findings – The paper identifies the determinants of customer dependence as customer perceived market uncertainty, produc...
TL;DR: In this paper, a model of student-faculty and student-student interactions using interactive Web 2.0 technologies in e-learning is offered and explained using literature from service-dominant logic research.
Abstract: Purpose – The purpose of this paper is to draw attention to the implications of an e‐learning strategy – a strategy that is increasingly employed with greater intensity by many higher education institutions, by re‐examining the value creation process from a service‐dominant logic perspective.Design/methodology/approach – A model of student‐faculty and student‐student interactions using interactive Web 2.0 technologies in e‐learning is offered and explained using literature from service‐dominant logic research.Findings – This perspective fundamentally alters the mindset of higher education institutions that have traditionally devised strategies to deliver value through its products and services. The new focus provided by service‐dominant logic is for higher education institutions to acknowledge that they can only facilitate the value creation process by fostering interactions, constructing learning activities that enable enriching learning experiences and creating structures to support these experiences.Pr...
TL;DR: In this article, the authors explored whether predisposition towards foreign brands and consumer acculturation would differ across demographic segments in an emerging market (India) and investigated if predisposition toward foreign brands (acting as a proxy for forces of globalization) would lead to consumer accculturation among consumers in India.
Abstract: Purpose – This paper seeks to explore whether predisposition towards foreign brands and consumer acculturation would differ across demographic segments in an emerging market (India). Further, the paper aims to investigate if predisposition towards foreign brands (acting as a proxy for forces of globalization) would lead to consumer acculturation among consumers in India.Design/methodology/approach – Instruments to measure predisposition towards foreign brands and consumer acculturation were developed on the basis of extensive literature review. The data comprised of urban, educated, middle‐class Indian consumers. The data were collected using structured questionnaire. ANOVA and T‐test results were used to determine if extent of predisposition towards foreign brands and consumer acculturation would differ across demographic segments. Multiple regression analysis was used to test the impact of predisposition towards foreign brands on consumer acculturation.Findings – The findings indicate that significant d...
TL;DR: In this paper, the Delphi qualitative forecasting technique has been utilized in a variety of settings as a powerful market research tool to predict the future tourism and hospitality scenarios for Cambodia from 2005 through 2020, as well as their marketing policy implications at regional and national levels.
Abstract: Purpose – Cambodia's tourism sector has increasingly been playing a crucial role and is the key to the country's socio‐economic development The purpose of this paper is to investigate how value changes in Cambodian society affect development of the tourism industry and to evaluate the events having potential impact on tourism market developmentDesign/methodology/approach – The Delphi qualitative forecasting technique has been utilized in a variety of settings as a powerful market research tool In this empirical study, the Delphi method is utilized to predict the future tourism and hospitality scenarios for Cambodia from 2005 through 2020, as well as their marketing policy implications at regional and national levels A representative sample of diverse groups of Cambodia tourism and hospitality industry experts were pooled for data collectionFindings – The study results indicate that experts predict more structural changes will be taking place in the tourism and hospitality industry An interesting stu
TL;DR: In this article, the authors explored the phenomenon of acculturation in new product development (NPD) teams in a multicultural working environment and provided recommendations for multinational companies (MNCs) in dealing with problems among team members from different cultures.
Abstract: Purpose – The purpose of this study is to explore the phenomenon of acculturation in new product development (NPD) teams in a multicultural working environment. This paper provides recommendations for multinational companies (MNCs) in dealing with problems among team members from different cultures.Design/methodology/approach – Data were collected through 24 in‐depth interviews with local middle‐level managers (e.g. R&D, marketing managers) and expatriates working on NPD projects in MNC subsidiaries located in Thailand. A qualitative method was employed to explore and attain insightful information about the acculturation of local NPD members when working with expatriates.Findings – Results show that local NPD team members may acculturate themselves to foreign work culture when they have regular contact with expatriates during the product development process. The acculturation may also affect the team performance and the relationship among team members. Cultural training programs for local NPD team members...