Showing papers in "Journal of Marketing Education in 2018"
TL;DR: The pace of retail evolution has increased dramatically, with the spread of the Internet and as consumers have become more empowered by mobile phones and smart devices as discussed by the authors, and this article outlines signif...
Abstract: The pace of retail evolution has increased dramatically, with the spread of the Internet and as consumers have become more empowered by mobile phones and smart devices. This article outlines signif...
91 citations
TL;DR: In this paper, the authors utilize an historical approach to develop higher-order problem-solving skills in marketing education, and demonstrate the importance of critical thinking as a means of developing students' higher-level problem-Solving skills.
Abstract: Marketing educators have long espoused the importance of critical thinking as a means of developing students’ higher-order problem-solving skills. In this article, we utilize an historical approach...
42 citations
TL;DR: Free-riding is a form of social loafing in which free-riders are tolerated in group-based teaching and learning, and with any type of group work, Free-Riding is ubiquitous across undergraduate and graduate business curricula as mentioned in this paper.
Abstract: Group-based teaching and learning is ubiquitous across undergraduate and graduate business curricula, and with any type of group work, free-riding—a form of social loafing in which free-riding grou
28 citations
TL;DR: In this paper, the authors introduce two design thinking approaches, user-centered design and design-based design, to implement a firm's design philosophy into its design processes and outputs.
Abstract: Design thinking refers to the implementation of a firm’s design philosophy into design processes and outputs. This article introduces two design thinking approaches—user-centered design and design-...
25 citations
TL;DR: In this paper, the authors describe how using a retail laboratory in an educational curriculum can benefit both students and strategic partners, building from a theoretical foundation of active learning, they describe how to use a retail lab in an education curriculum.
Abstract: Building from a theoretical foundation of active learning, this article describes how using a retail laboratory in an educational curriculum can benefit both students and strategic partners. Studen...
20 citations
TL;DR: The retail industry is undergoing a significant transformation as mentioned in this paper, and factors such as technological advancement and evolving consumer demands have forced companies to rethink their traditional approaches, which has led to a significant shift in the traditional approaches.
Abstract: The retail industry is undergoing a significant transformation. Factors such as technological advancement and evolving consumer demands have forced companies to rethink their traditional approaches...
14 citations
TL;DR: In this paper, the authors present an educational approach that bridges theory and practice: an applied retail track, which is co-created by faculty and 10 partnering retail companies and runs on the same curriculum.
Abstract: In this article, we present an educational approach that bridges theory and practice: an applied retail track. The track has been co-created by faculty and 10 partnering retail companies and runs i...
12 citations
TL;DR: In this article, the authors provide an overview of ways to involve undergraduate business and retailing students in faculty research projects and discuss advantages of these student-faculty collaborations, using Kolb's ex...
Abstract: We provide an overview of ways to involve undergraduate business and retailing students in faculty research projects and discuss advantages of these student–faculty collaborations. We use Kolb’s ex...
8 citations
TL;DR: In this paper, the authors argue that both students and industry are demanding that marketing instructors incorporate discussions of environmental and social responsibility into their courses, and that marketing educators play a critical role in supporting these discussions.
Abstract: Both students and industry are demanding that marketing instructors incorporate discussions of environmental and social responsibility into their courses. Marketing educators play a critical role i...
7 citations
TL;DR: The number of universities offering sales programs is growing, and it is apparent studen... as discussed by the authors, and each year employees aggressively seek undergraduate business students to fill openings in their companies.
Abstract: Each year employees aggressively seek undergraduate business students to fill openings in their companies. While the number of universities offering sales programs is growing, it is apparent studen...
7 citations
TL;DR: While international demand for sales positions is growing, negative sales stereotypes, partially fueled by ethical abuses in the sales arena, are prevalent and may dissuade students from pursuing sales positions as discussed by the authors.
Abstract: While international demand for sales positions is growing, negative sales stereotypes, partially fueled by ethical abuses in the sales arena, are prevalent and may dissuade students from pursuing s...
TL;DR: In this paper, a novel approach to engage and motivate students through mobi-graphs is proposed to motivate and engage students in the classroom, which is a struggle all faculty face especially in the age of modern technology.
Abstract: Engaging students in the classroom is a struggle all faculty face especially in the age of modern technology. This article proposes a novel approach to engage and motivate students through the mobi...
TL;DR: In this paper, two studies aimed at understanding consequences of giving students complete decision-making authority to select team members for a team assignment were presented, and they concluded that the consequences of assigning students to complete decision making authority to team members were significant.
Abstract: This article presents two studies aimed at understanding consequences of giving students complete decision-making authority to select team members for a team assignment. Study 1 concludes that stud...
TL;DR: In this article, the authors look at how marketing student ratings of instructors and classes on online rating sites such as RateMyProfessor.com can be biased by prior student ratings, both positive and negative.
Abstract: This article looks at how marketing student ratings of instructors and classes on online rating sites such as RateMyProfessor.com can be biased by prior student ratings of that class. Research has identified potential sources of bias of online student reviews administered by universities. Less has been done on the sources of bias inherent in a ratings site where those doing the rating can see prior ratings. To measure how student online ratings of a course can be influenced by existing online ratings, the study used five different prior ratings experiment conditions: mildly negative prior ratings, strongly negative prior ratings, mildly positive prior ratings, strongly positive prior ratings, and a control condition of no prior ratings. Results of this study suggest prior online ratings, both positive and negative, do affect subsequent online ratings and bias them. There are several implications. First, both negative and positive ratings can have an impact biasing subsequent ratings. Second, sometimes neg...
TL;DR: Roggeveen and Beitelspacher as discussed by the authors presented a special issue focusing on innovative ways of engaging students and incorporating retailing trends into the classroom, including workshops, company visits, themed lectures, career-planning and training, and consultancy projects.
Abstract: According to the National Retail Federation, the retail industry employs about 13 million people and contributes $2.6 trillion to the total gross domestic product. As educators, it is essential that we prepare students for careers in this highly dynamic, engaging, and competitive industry. Today’s retail landscape is evolving rapidly. From self-checkout counters to humanoid robots on the sales floor, technology is changing the way retailers operate. The omni-channel nature of retailing empowers customers to interact with retailers on their terms and when convenient. Retailers must ensure that appropriate inventory levels are maintained so that customers can experience a seamless shopping experience across the multiple channels. Social media allows customers to read reviews from other customers, quickly compare information, and disseminate information to a broad network. Mobile technology is allowing consumers to access retailers on the go and providing retailers with an opportunity to deliver more customized messages to consumers. In-store, the experiential nature of the retail encounter is becoming increasingly important as a competitive differentiator. Even pricing models are changing with the popularity of renting merchandise or purchasing from consignment stores. The retailing industry is fast-paced and is reflective of changes in technology, supply chain management, and consumer behavior. The purpose of this issue is to share innovative ways of engaging students and incorporating retailing trends into the classroom. We are excited that the special issue includes eight articles that provide insights on innovative teaching methods, innovative pedagogical tools, and an overview of retailing education (see Table 1). The four articles focusing on innovative teaching methods showcase how retailing curricula can develop crossfunctional partnerships with retailers. These articles highlight how these methods can provide wins not only for the students in their learning but also for partnering retailers in providing new insights on an issue they may be facing or gaining exposure to bright students who might work with them in the future. Faculty also benefit from remaining cutting edge in challenges and opportunities facing the retail industry. “Bridging Theory and Practice in an Applied Retail Track” is a big picture article that describes how faculty at the Stockholm School of Economics and partnering retail companies offer a specialized retailing track that runs parallel to traditional courses during the students’ 3-year bachelor program. The detailed description of the framework highlights how educators are shifting from a dissemination of knowledge model to an experiential, situation, and skill-based learning model. The pedagogical tools discussed include workshops, company visits, themed lectures, career-planning and training, and consultancy projects. “Retailing Laboratory: Satisfaction and Skills Development Perception” describes the unique opportunities for students, retailers, and faculty when using a retail laboratory. The retail laboratory is a large space on the campus of Tecnologico de Monterrey that sells grocery, office supplies, and athletic clothing and has a linked learning center with one-way mirrors and video cameras allowing students to analyze consumers as they shop. The laboratory also allows 763667 JMDXXX10.1177/0273475318763667Journal of Marketing EducationRoggeveen and Beitelspacher editorial2018
TL;DR: In this article, the use of a community-based learning (CBL) applied to a Retailing Management course conducted in a 16-week semester in a private institution in the East Coast is described.
Abstract: This study outlines the use of a community-based learning (CBL) applied to a Retailing Management course conducted in a 16-week semester in a private institution in the East Coast. The study addres...
TL;DR: This article investigated how factors such as student achievement goals for a course, language skills, outside work commitments, and test anxiety are related to performance on multiple-choice exams a student had to take.
Abstract: This study investigates how factors such as student achievement goals for a course, language skills, outside work commitments, and test anxiety are related to performance on multiple-choice exams a...