Journal ArticleDOI
Consumption and the Problem of Time
Reads0
Chats0
TLDR
In this article, the authors discuss the ways in which time enters into consumers' product choices, how the consumer perceives the time involved in these choices, and the significance of adding consideration of time for marketing.Abstract:
The author discusses the ways in which time enters into consumers’ product choices, how the consumer perceives the time involved in these choices, and the significance of adding consideration of time for marketing. Time is a neglected dimension in the study of consumer behavior in this article. The implications of time for marketing strategy are described, and new ways to look at both products and markets are suggested.read more
Citations
More filters
Journal ArticleDOI
The Influence of Multiple Store Environment Cues on Perceived Merchandise Value and Patronage Intentions
TL;DR: In this article, the authors propose a comprehensive store choice model that includes three types of store environment cues (social, design, and ambient) as exogenous constructs, various store choice criteria (including shopping experience costs that heretofore have not been included in store choice models) as mediating constructs, and store patronage intentions as the endogenous construct.
Journal ArticleDOI
Brand Choice Behavior as a Function of Information Load: Replication and Extension
TL;DR: In this article, the authors test the hypothesis that finite limits exist to the amount of information consumers can effectively use by operationalizing information load in terms of number of brands and amount per brand provided, and the results of an experiment involving 192 housewives tend to confirm this hypothesis.
Journal ArticleDOI
Exploring More than 24 Hours a Day: A Preliminary Investigation of Polychronic Time Use
TL;DR: In this article, the concept of polychronic time use is investigated through the development and preliminary testing of a proposed scale, the Polychronic Attitude Index (PAI), which is defined and reviewed in relation to role overload and household demographic characteristics.
Journal ArticleDOI
Classifying Products Strategically
Patrick E. Murphy,Ben M. Enis +1 more
TL;DR: This article proposes an integrated product classification scheme that adds “preference” products to the conventional convenience, shopping, and specialty categories in terms of the effort and risk dimensions of price.
Journal ArticleDOI
The Role of Time in the Action of the Consumer
TL;DR: In this article, a phenomenological approach was used to study the temporal system of consumers, an important but neglected aspect of individual action and consumer behavior, and two patterns of temporal attitude with profoundly different implications for consumer behavior were identified: some individuals appear to live and act as if they are more subject to deterministic functioning in relation to their temporal orientation, while others appear subject to voluntaristic functioning.