Journal ArticleDOI
Consumer Perceptions of Comparative Price Advertisements
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In this paper, the authors analyze the issue of comparative price advertising from a behavioral perspective and find that public policy recognizes that comparative pricing may lead to consumer misperceptions, and the auth...Abstract:
The authors analyze the issue of comparative price advertising from a behavioral perspective. Because public policy recognizes that comparative pricing may lead to consumer misperceptions, the auth...read more
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Policy and Research Related to Consumer Rebates: A Comprehensive Review:
Cornelia Pechmann,Tim Silk +1 more
TL;DR: In this paper, the authors present the first comprehensive, multidisciplinary review of consumer rebates that includes federal regulations, state laws, and academic research, and identify federal guidelines for rebates by reviewing the 18 Federal Trade Commision rebate-related complaints and the associated consent decrees.
Journal ArticleDOI
The Effects of Price-Comparison Advertising on Buyers’ Perceptions of Acquisition Value, Transaction Value, and Behavioral Intentions:
TL;DR: In this article, the authors expand and integrate prior price-perceived value models within the context of price comparison advertising and present a conceptual model that explicates the effects of advertised prices.
Journal ArticleDOI
The Effect of Store Name, Brand Name and Price Discounts on Consumers' Evaluations and Purchase Intentions
TL;DR: In this paper, the authors developed and tested a conceptual model of the effects of store name, brand names and price discounts on consumers' evaluations (store image, brand quality perceptions, internal reference prices, and value perceptions) and purchase intentions.
Journal ArticleDOI
The Moderating Effects of Message Framing and Source Credibility on the Price-perceived Risk Relationship
TL;DR: In this paper, the effect of price on consumers' perceptions of risk is moderated by two communication factors: message framing and source credibility, and the results of an experiment support the predictions that the influence of price is greater when the message is framed negatively or the credibility of the source is low.
Journal ArticleDOI
The effects of framing price promotion messages on consumers' perceptions and purchase intentions
TL;DR: In this article, the authors framed a price reduction in percentage versus dollar terms on either a high-price or a low-price product, and found that the price reduction framed in dollar terms seemed more significant than the same price reduction framing in percentage terms, and the opposite was true for the low price product.
References
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TL;DR: In this paper, a general formula (α) of which a special case is the Kuder-Richardson coefficient of equivalence is shown to be the mean of all split-half coefficients resulting from different splittings of a test, therefore an estimate of the correlation between two random samples of items from a universe of items like those in the test.
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Multivariate Data Analysis
TL;DR: In this paper, a six-step framework for organizing and discussing multivariate data analysis techniques with flowcharts for each is presented, focusing on the use of each technique, rather than its mathematical derivation.
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Multivariate data analysis
TL;DR: This chapter discusses Structural Equation Modeling: An Introduction, and SEM: Confirmatory Factor Analysis, and Testing A Structural Model, which shows how the model can be modified for different data types.
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Multivariate Statistical Methods
I. G. Evans,Donald F. Morrison +1 more
TL;DR: In this article, a text designed to make multivariate techniques available to behavioural, social, biological and medical students is presented, which includes an approach to multivariate inference based on the union-intersection and generalized likelihood ratio principles.