Showing papers in "Public Relations Review in 2006"

TL;DR: A broad range of literature on public diplomacy, characterized by three basic discourses: public diplomacy as policy-driven rather than relationship-based, the primacy of nation-state governments in the structure and process of public diplomacy and an emphasis on mass media communication, is surveyed and assessed in this paper.

TL;DR: This article used an experiment that emulates the sort of news consumption individuals normally undertake, and found that participants inferred corporate charitable giving as a mutually beneficial activity when a company had a good reputation and a self-interested activity when the company had bad reputation.

TL;DR: The authors investigated the effects of a human interest frame and types of crisis in news coverage of a corporate crisis on people's responses to the crisis and found that emotional response influenced by human interest was a significant predictor of blame and responsibility in a transgression crisis.

TL;DR: A content analysis of 413 reports of interviews conducted with 418 journalists from 1991 to 2004 grounded in agenda-setting, framing and agenda-building theories found that journalists giving higher estimates of practitioners' influence on the news reported having better relationships with practitioners.

TL;DR: In this paper, the authors explored the benefits that can be accrued by a university when community members are encouraged to explore the cultural, intellectual, athletic, and artistic benefits that are provided in college and university campuses.

TL;DR: Curtin, P.A. and Gaither, T.K. as mentioned in this paper argue that by examining a central feature of contemporary culture, new insights about public relations practice can be gained.

TL;DR: This article analyzed trends and patterns of research about organization-public relationships through a content analysis of articles published between 1985 and 2004, concluding that the current status of OPR studies suggests that we have made progress in OPR research over the past two decades but need to explicate, replicate and extend the existing studies and cumulate the research trend.

TL;DR: This article investigated the political public relations message strategy on campaign blogs during the 2004 election, focusing on attacks as a part of Functional Theory of Political Campaign Discourse, and found that the incumbent attacked more often than the challenger.

TL;DR: In this paper, the authors adopt a relational view of public relations as a profession defined by its relationships to explain the nature of power in public relations, and use Bourdieu's framework of fields, structures, habitus and capital.

TL;DR: This paper analyzed the meaning and context of media coverage and political public relations during the national debate on immigration in Germany between May 2000 and March 2002 and found a high level of correlation between the preferred thematic and position frames of the political players and those in the press coverage.

TL;DR: In this paper, an analysis of 120 corporate websites from Denmark, France, Germany, Norway, Singapore, Spain, United Kingdom and the United States reveals, for the first time, international results about the implementation and use of virtual press rooms.

TL;DR: In this article, the authors take a critical look at the communication management approach of public relations by using the balanced scorecard, and how it has been adapted in public relations, as an example.

TL;DR: This article explored college and university web sites to determine the extent institutions utilize the Web to accomplish public relations goals, and found that schools with a small-medium level of student recruitment and alumni giving are more likely to actively utilize the web.

TL;DR: In this article, the authors investigated the link between respondents' perception of benefit and traditional organizational outcomes such as satisfaction and behavioral intent, and found that mutual benefit is a stand-alone outcome indicator of programmatic success.

TL;DR: A survey of U.S. public relations practitioners found that three-quarters of their employer organizations had a written crisis communications plan and that organizations, as a whole, were reasonably prepared to engage in crisis communications.

TL;DR: In this article, a survey of Dutch journalists and public relations practitioners in both government and business showed that while there were differences of opinion between the two professions, these were neither predominantly negative nor fundamental.

TL;DR: In this paper, the authors discuss the development of public relations in a fast growing emerging country, United Arab Emirates (UAE), and discuss the future of the public relations profession in the UAE.

TL;DR: In this paper, the influence of business news on corporate reputation was examined and a panel survey was used to measure the reputations of six companies and two professional sectors, focusing on the tone of two different types of news.

TL;DR: The authors conceptualized public diplomacy as a symbolic interactionist process, in which nations actively participate in constructing and negotiating meanings of symbols and performing actions based on the meanings, and used the international relief efforts for the Asian tsunami as a case to examine the conceptualization.

TL;DR: In this article, the authors examined doctoral dissertations on public relations written at Spanish universities (1965-2004) in order to gain an understanding of the level of theory development within the discipline.

TL;DR: The authors quantified 86 contingent variables and modified the construct of the contingency theory and found that the simplest explanation is generally the most precise and thus the best approach to follow in building theories.

TL;DR: For instance, this paper found that prospective donors are the most often targeted public followed by faculty/staff, and current students followed by prospective donors, and the five items students most often seek on the Web were the five most common items linked from university home pages.

TL;DR: Wang et al. as mentioned in this paper empirically examined the link between public relations and strategy by incorporating the resource-based view (RBV) from management literature and found that relationships possessed these key features for resources that could lead to competitive advantages: valuable, rare, difficult to imitate, and hard to be substituted.

TL;DR: In this article, the Public Relations Society of America (PSA) recommended that the professional values list of public relations professionals include respect and trustworthiness, and the value of mutually beneficial relationships with their clients/employers, customers, communities and society as a whole.

TL;DR: This article applied image repair theory to the president's persuasive discourse in this event and found that his persuasive discourse did little to improve his image; clearly he was unable to return his approval rating to the levels he had enjoyed in the past.

TL;DR: In this paper, a conceptual framework of the public relations website experience is proposed, which is grounded in communication and reader-response theory, and integrates organization-public relationship research as well as website usability findings.

TL;DR: The history of public relations has been either ignored or distorted, due in part to the theory of symmetry that confuses the science of evolution with a belief in evolution as discussed by the authors, which has both caused and resulted in historical distortions like the inflated historical significance of P.T. Barnum, and ethical oversimplifications like the dissociation of the public relations from propaganda.

TL;DR: The authors connect current crisis communication options to those three staseis, connecting current crisis communications options to the three stasis theory, and propose a hierarchical hierarchical structure for crisis response strategies.

TL;DR: This paper developed a scale for measuring public relations stance as the starting point for making strategies and tactics, which can be used by practitioners to measure the organization and its publics willingness to take accommodation in a given situation, as well as how these stances evolve and/or persist longitudinally.