Showing papers in "Rae-revista De Administracao De Empresas in 2001"
TL;DR: In this paper, the authors define, identify, and comentar as caracteristicas that o trabalho deveria apresentar a fim de ter um sentido for aqueles that o realizam.
Abstract: O trabalho representa um valor importante nas sociedades ocidentais contemporâneas, exercendo uma influencia consideravel sobre a motivacao dos trabalhadores, assim como sobre sua satisfacao e sua produtividade. Compreender os sentidos do trabalho hoje e um desafio importante para os administradores, tendo em vista as multiplas transformacoes que tem atingido as organizacoes e os "mundos do trabalho". O objetivo deste artigo e determinar, identificar e comentar as caracteristicas que o trabalho deveria apresentar a fim de ter um sentido para aqueles que o realizam. Acreditamos que os momentos de transformacao organizacional constituem, potencialmente, uma oportunidade para reorganizar o trabalho de tal forma que a qualidade de vida e a eficacia organizacional sejam melhoradas e que as caracteristicas que se atribuem a um trabalho que tem um sentido possam orientar as decisoes e as intervencoes dos responsaveis pelos processos de transformacao organizacional.
470 citations
TL;DR: In this paper, the authors present a literature review upon the concepts of these management methodologies, their characteristics and applications in the organizational field, and analyze the main similarities and differences between them.
Abstract: This article discusses in what sense competence-based management and performance-based management are independent managerial technologies or parts of the same construct. The authors present a literature review upon the concepts of these management methodologies, their characteristics and applications in the organizational field, and analyze the main similarities and differences between them. It is possible to conclude that, more than independent technologies, competencebased and performance-based management methodologies appear to be complementary and part of a wider organization management model. A new conceptual approach, leading to emphasize the interdependence relationship between these management methodologies, is proposed.
193 citations
TL;DR: In this article, two faces of perverse power in organizations, moral harassment and sexual harassment, are analyzed, and the authors propose new ways to improve the work environment and its relationships.
Abstract: This article analyzes two faces of perverse power in organizations: moral harassment and sexual harassment. At the moment in which enterprises search for more ethical orientation and new ways to improve the work environment and its relationships, this debate becomes a real priority. The text also presents some finds of French and Brazilian researches.
107 citations
TL;DR: In this paper, the authors discuss the marketing of ethnicity in negócios in the US, with the goal of conquering or mantering a lealdade of chamados groups "minoritários" a determinadas marcas and products.
Abstract: RAE • v. 41 • n. 3 • Jul./Set. 2001 stima-se que, atualmente, as companhias norteamericanas despendam cerca de 2 bilhões de dólares por ano em pesquisa e desenvolvimento de marketing dirigido para determinados segmentos étnicos e raciais, com o objetivo de conquistar ou manter a lealdade dos chamados grupos “minoritários” a determinadas marcas e produtos. Esses grupos, por sua vez, apresentam um poder de compra estimado em cerca de 1 trilhão de dólares anuais. Embora classificados como minoritários, esses segmentos são formados por 35 milhões de negros, 30 milhões de hispânicos e 10 milhões de asiáticos que, segundo projeções, juntos, representarão um terço da população norte-americana em 2010. Marketing direcionado para raça e etnicidade, fenômeno recente no mundo dos negócios norte-americanos, é o tema analisado no livro de Marilyn Halter, Shopping for identity. Halter tem várias publicações na área de cultura e economia, assim como de migrações internacionais. O livro resultou de uma pesquisa desenvolvida no Institute for the Study of Economic Culture da Boston University, um centro de estudos voltado para a análise das conexões entre comportamento cultural e econômico. Nesse livro, a autora aborda, mais especificamente, as relações entre identidade étnica e consumo. Em tempos pós-modernos, diz ela, a maioria das pessoas constrói sua própria identidade mediante a aquisição de mercadorias: “com o crescimento do individualismo, e a evolução do consumo de massa, objetos se tornam uma exSHOPPING FOR IDENTITY: the marketing of ethnicity
90 citations
TL;DR: In this article, the authors compare different approaches to evaluate consumer satisfaction and perceived quality based on a deep literature review, and on the analysis of both constructs measurement models, they are cathegorized in three groups: a) Disconfirmation Paradigm based models, b) Multiple Indicator based models; and c) Structural Equations based models.
Abstract: The main objective of this article is to compare different approaches to evaluate Consumer Satisfaction and Perceived Quality. Based on a deep literature review, and on the analysis of both constructs measurement models, they are cathegorized in three groups: a) Disconfirmation Paradigm based models; b) Multiple Indicator based models; and c) Structural Equations based models. This cathegorization offered an evaluation of each approach advantages and disadvantages, discussing in what situations they could be applied.
89 citations
TL;DR: In this paper, a model of individual resistance to change is proposed to represent the individual's perceptual process during organizational change, from exposure to stimuli until behavior adoption, which culminates in four possible outcomes: resistance, resistance overcoming, indecision, or change adoption.
Abstract: When implementing changes and innovations, organizations often have to deal with resistance to change. Maybe because few subjects pertaining to organizational transformation are so broadly and consistently covered in the popular literature, we may have been induced to believe we must know all about it. If we know so much, why resistance is still a major barrier to organizational transformation, and why so many change agents still strive to overcome it? In this article, we attempt to respond this question by questioning the predominant models of resistance and the assumptions of the several "recipe-oriented" approaches to deal with resistance in organizations. Our understanding is that such "recipes" are not particularly helpful because they use a model of resistance to change that was built upon several questionable assumptions, according to which resistance is a) a "natural", inevitable fact; b) malignant to the organization; c) employee-driven; and d) collective. Based on counter-assumptions to each of these widespread premises and on Psychology of Perception, a new Model of Individual Resistance to Change is proposed. The model represents the individual's perceptual process during organizational change, from exposure to stimuli until behavior adoption. The seven-stage model culminates in four possible outcomes: resistance, resistance overcoming, indecision, or change adoption. Implications for theory and practice, limitations of the model and suggestions for future development are presented.
87 citations
TL;DR: This article has as main objective to identify the components of Information Technology Strategic Value and the technological project variables and critical success factors.
Abstract: As organizacoes tem buscado um uso cada vez mais intenso e amplo de Tecnologia de Informacao, considerando-a uma poderosa ferramenta empresarial que representa investimento significativo e deve ter uma implementacao bem-sucedida. Nesse ambiente, dois dos principais esforcos organizacionais sao a identificacao do valor estrategico dessa tecnologia e uma gerencia efetiva de seus projetos a fim de aumentar suas chances de sucesso. Este artigo tem como objetivo principal identificar os componentes de valor estrategico de Tecnologia de Informacao e as variaveis e os fatores criticos de sucesso dos projetos dessa tecnologia. Sua contribuicao e a consolidacao da Estrutura de Analise de Valor Estrategico de Tecnologia de Informacao e a identificacao das Variaveis e dos Fatores Criticos de Sucesso de Projetos de Tecnologia de Informacao.
58 citations
TL;DR: In this article, the authors discuss some questions about the humanization of companies and justify its urgency and feasibility, and discuss companies that, in the internal environment, promote an enhancement in quality of life and of work, concentrating on the construction of more democratic and just relationship, reducing inequality and racial, gender and belief prejudice, besides contributing to the development and growth of people.
Abstract: The article discusses some questions about the humanization of companies and justifies its urgency and feasibility. It's understood that the humanized company is one that, focused on its employees and/or on the external environment, links other values besides maximizing the return for the stockholders. Continuing on this line are mentioned companies that, in the internal environment, promote an enhancement in quality of life and of work, concentrating on the construction of more democratic and just relationship, reducing inequality and racial, gender and belief prejudice, besides contributing to the development and growth of people. Focusing on the environment, the actions taken by these companies are directed towards the elimination of ecological unbalance, overcoming social injustice, community support and towards everything that is called corporate citizenship.
58 citations
56 citations
53 citations
TL;DR: A survey done in a sample of 159 hospitals in Sao Paulo state during the second semester 1999 regarding the implementation of quality initiatives found that most of those that had the initiatives did not know much about their costs and their consequences.
Abstract: The Health Administration field understands and deals with quality issues in a way that differs from what is seen in the industry. This article presents a survey done in a sample of 159 hospitals in Sao Paulo state during the second semester 1999 regarding the implementation of quality initiatives. The sample had public, philanthropic, non-philanthropic and university hospitals. Among 97 hospitals answering the survey, 23% said they had some quality initiatives. The other 77%, whose answer was negative, blamed high costs, delayed results and lack of need for that fact. Most of those that had the initiatives did not know much about their costs and their consequences. Almost all of those that answered positively said they monitored managerial indicators.
TL;DR: In this article, a review of the first international papers about the subject is presented, as well as an account of the studies about the identification of these anomalies on the Brazilian stock market and a research about the major qualities and deficiencies of the Behavioral Finance model that make this study one of the most controversial subjects within the contemporary world of finance.
Abstract: Behavioral Finance is a line of study of Finance which has as its objective the review and the improvement of the modern economic and financial model through the addition of evidences about investor's irrationality. The article brings a review of the first international papers about the subject. It gives, as well, an account of the studies about the identification of these anomalies on the Brazilian stock market and a research about the major qualities and deficiencies of the Behavioral Finance model that make this study one of the most controversial subjects within the contemporary world of Finance.
Journal Article•
TL;DR: In this paper, a heuristic frame addressing the link between Intellectual Capital and business strategy is developed to valuing the intangible assets of an enterprise along the time, which is then applied to a company within the magnesium industry, as a case study.
Abstract: Research has been conducted in order to define a feasible and reliable path to measure the intangible assets of a company, also called its Intellectual Capital. Several models have been defined, although problems still remain to be solved. In this article a heuristic frame addressing the link between Intellectual Capital and Business Strategy is developed to valuing the intangible assets of an enterprise along the time. This model is then applied to a company within the magnesium industry, as a case study. The “Time-Lag Trap” issue is presented showing the misconceptions arising from a static rather than dynamic intangible asset valuing approach. Future trends and some conclusions in this realm are also presented.
TL;DR: A qualidade de servicos de cuidado a saude compreende do two dominios: tecnico e interpessoal as discussed by the authors. But, em geral, nao tem dificuldade em avaliar o lado interpessaal.
Abstract: A qualidade de servicos de cuidado a saude compreende dois dominios: tecnico e interpessoal. Os pacientes quase sempre conhecem pouco sobre os aspectos da qualidade tecnica, mas, em geral, nao tem dificuldade em avaliar o lado interpessoal. Falta, no Brasil, porem, instrumental para a mensuracao da Qualidade Experimentada pelo Paciente (QEP), razao pela qual o objetivo aqui foi analisar empiricamente propriedades psicometricas de uma escala desse construto no tocante aos servicos medicos de consultorio. Assomaram-se seis fatores subjacentes a QEP, englobando 40 atributos, cobrindo os dominios tecnico e interpessoal. Quanto a fidedignidade, ela e apropriada em todas as seis escalas dos fatores prevalecentes neste estudo para a QEP. No que concerne a validade, ela e destacada para as escalas de cinco desses seis fatores. Seguem, ainda, as limitacoes e implicacoes da pesquisa.
TL;DR: In this article, a premissas teoricas sobre relacoes de trabalho, em especial em algumas variaveis that integram a categoria microssocial, aliadas as contribuicoes da Escola Dejouriana, analyse the temas do prazer e do sofrimento vinculados ao trabalhão.
Abstract: RESUMO O artigo, fundamentado nas premissas teoricas sobre relacoes de trabalho, em especial em algumas variaveis que integram a categoria microssocial – organizacao do trabalho e condicoes de trabalho –, aliadas as contribuicoes da Escola Dejouriana, que analisa os temas do prazer e do sofrimento vinculados ao trabalho, procura desvendar o processo de desgaste/prazer no trabalho dentro de um hospital universitario, por meio do discurso dos trabalhadores de enfermagem ali atuantes, buscando captar suas realizacoes, dificuldades, alegrias, tramas e defesas, angustias, contradicoes, a luta pelo poder, as vivencias subjetivas, os silencios. Em suma, as transicoes da enfermagem de anjo de branco a profissional tem sido marcadas por preconceitos, desgaste, sofrimento e luta por espaco laboral. Abandonando a posicao de saber periferico e vulneravel, assistimos, atualmente, ao esforco dos trabalhadores de enfermagem para a construcao de uma nova imagem que contempla estrategias de revalorizacao do estatuto profissional, controle da formacao, das carreiras e dos conteudos do trabalho para que se tornem agentes privilegiados e ativos na melhoria das condicoes de saude da comunidade e propulsores de novas ideias para o avanco da gestao nas organizacoes hospitalares.
Journal Article•
TL;DR: In this article, an artigo procura tracar a evolucao recente do conceito de cidadania empresarial and of its principal manifestacao: a evoção de padroes de comportamento em presarial socialmente responsavel.
Abstract: O artigo procura tracar a evolucao recente do conceito de cidadania empresarial e de sua principal manifestacao: a evolucao de padroes de comportamento empresarial socialmente responsavel. Busca diferenciar a empresa oportunista e a empresa cidada. Procura, ainda, inserir o conceito de comportamento socialmente responsavel no contexto mais amplo da governanca social, economica e politica. Alem disso, sugere o possivel caminho para uma investigacao empirica capaz de determinar se a sustentabilidade das empresas ocorre em virtude de padroes de comportamento antes responsavel do que oportunista. Retrata tambem a evolucao recente de codigos de conduta empresarial em nivel nacional e internacional. Termina com uma analise das possiveis implicacoes sociais e politicas da universalizacao da governanca em geral e da cidadania empresarial em particular, tanto para os paises avancados quanto para os emergentes.
TL;DR: In this article, the authors analyze the evolution of the classical make-buy models and evaluate their adequacy to economic sectors of high-speed evolution in a highly competitive environment, in which the command of core competencies with higher added value is essential to the survival of any organization.
Abstract: In recent years, we have observed a cyclical pattern in the architecture of the supply chains of individual sectors of the economy. Sometimes we see a vertical integrated sector, composed of large dominating companies, other times we see the same sector horizontally disintegrated, constituted of a great number of companies competing in marketing niches. In this highly competitive environment, the command of core competencies with higher added value is essential to the survival of any organization. This article intends to throw some light on this subject by analyzing the evolution of the classical make-buy models and evaluating their adequacy to economic sectors of high-speed evolution.
TL;DR: A metodologia engloba uma revisao do conhecimento teorico existente e desenvolve uma investigacao sobre o fenomeno da area of influencia com base em pesquisa empirica com clientes of supermercados brasileiros as discussed by the authors.
Abstract: O artigo procura dar uma contribuicao ao conhecimento varejista no Brasil, integrando aspectos teoricos e empiricos sobre a area de influencia, conceito de fundamental importância no marketing varejista. A metodologia engloba uma revisao do conhecimento teorico existente e desenvolve uma investigacao sobre o fenomeno da area de influencia com base em pesquisa empirica com clientes de supermercados brasileiros. A descoberta de certas regularidades na area de influencia ocorreu quando se passou a analisar o fenomeno por meio de curvas acumuladas de clientes. Verificou-se que o tamanho da loja e a densidade populacional parecem ser fatores determinantes da extensao da area de influencia.
TL;DR: In this paper, the relationship between customer satisfaction with automotive technical assistance services (SATISSER) and loyalty to the manufacturer of the vehicle (LEALDFAB) was investigated.
Abstract: This article addresses the relationship between customer satisfaction with automotive technical assistance services (SATISSER) and loyalty to the manufacturer of the vehicle (LEALDFAB), a subject that has not been appropriately investigated in the marketing. Beginning with a theoretical review, an empirical analysis with a sample of 225 users of Brazilian vehicles made by Fiat, Ford, General Motors and Volkswagen was undertaken. By using the structural equation modeling method, evidences were found of a significant link between the exogenous latent variable SATISSER (as cause) and the endogenous latent variable LEALDFAB (as effect). This result may have an inductive effect of hardworking upon manufacturers of goods and service providers in general (not only automobile dealerships) toward improvement of the services component in their offerings.
TL;DR: The authors verificar la toma de decisiones de directivos latinos and compararla with those of directilios norteamericanos, detecting that, a diferencia de los latinos, los norte-americanans toman their decision in muy poco tiempo, aplicando, sin vacilar y de forma estricta, reglas eticas compartidas.
Abstract: Dos dificultades ligadas a la presion del tiempo pertuban la toma de decisiones de un directivo en una empresa. Los datos y los conocimientos que el management "moderno" pone a su alcance, a su disposicion, son cada vez mas numerosos y le desbordan; por outro lado, su necessidad de decidir rapidamente, dada su obligacion de dar resultados a muy corto plazo, le deja muy poco tiempo para pensar. El objectivo de este articulo es verificar la toma de decisiones de directivos latinos y compararla a la de los directivos norteamericanos. Por esta razon, hemos decidido recurrir a una situacion compleja en la que hay que tomar una decision. Un caso fue presentado a directivos de Europa del Sur, de America Latina y, posteriormente, a directivos latinos y norteamericanos de empresas multinacionais. Hemos detectado que, a diferencia de los latinos, los norteamericanos toman su decision en muy poco tiempo, aplicando, sin vacilar y de forma estricta, reglas eticas compartidas.
TL;DR: In this paper, the authors analyzed brands owned or controlled by retail supermarkets and investigated the marketing mix elements of these store brand products as well as the social, economic and behavioral characteristics of their potential consumers.
Abstract: This article analyzes brands owned or controlled by retail supermarkets. It investigates the marketing mix elements of these store brand products as well as the social, economic and behavioral characteristics of their potential consumers.
TL;DR: In this paper, the authors point out the cultural and symbolic aspects of the consumption and the use of an anthropological approach on the marketing management and describe the professional trajectories of two anthropologists who have been acting in the marketing field for many years.
Abstract: At first the article attempts to point the cultural and symbolic aspects of the consumption and the use of an anthropological approach on the marketing management. Therefore, the text focuses on real situations that have been occured in the business world. Afterwards, using the biographic method, it describes the professional trajectories of two anthropologists who have been acting in the marketing field for many years. Furthermore, there is a goal to contribute to discussions about the interdisciplinary boundary that envolves Anthropology of Consumption and Marketing Management.