Journal ArticleDOI
A marketing mix typology for integrated care: the 10 Ps
TLDR
In this paper, the role of marketing as an integrator in integrated care through a marketing mix typology is highlighted, and a conceptual and contextual route is adopted to investigate the relationship between marketing and integrated care.Abstract:
This paper aims to accentuate the role of marketing as an integrator in integrated care through a marketing mix typology. To do so, this paper adopts a conceptual and contextual route to investigat...read more
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Basic marketing, a managerial approach
Journal ArticleDOI
Scientific Procedures and Rationales for Systematic Literature Reviews (SPAR‐4‐SLR)
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Home sharing in marketing and tourism at a tipping point: What do we know, how do we know, and where should we be heading?
TL;DR: An organized, retrospective view of the antecedents, decisions, and outcomes of home sharing in marketing and tourism and the theories, contexts, and methods employed to gain this understanding are offered.
The value of health and wellbeing : an empirical model of value creation in social marketing
TL;DR: In this article, the role of multiple actors in the value creation process for a preventative health service, and observe the subsequent impact on key service outcomes of satisfaction and customer behaviour intentions to use a preventive health service again in the future.
Journal ArticleDOI
Customer engagement and social media: Revisiting the past to inform the future
Weng M. Lim,Tareq Rasul +1 more
TL;DR: In this article , the authors present a review of customer engagement research on social media using the PRISMA protocol for systematic reviews, revealing the antecedents, decisions, and outcomes; the theories, contexts, and methods; and the ways forward for advancing knowledge, improving representation, and enhancing rigor with respect to future research on CE and social media.
References
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Book
Scaling Procedures: Issues and Applications
TL;DR: In this article, the authors present a survey on dimensionality, reliability, and validity of Latent Constructs in the context of scale development in the social sciences, focusing on the dimensionality of construct, items, and a set of items.
Journal ArticleDOI
Methods of data collection in qualitative research: interviews and focus groups
TL;DR: The most common methods of data collection used in qualitative research: interviews and focus groups are explored, focusing on how they work in practice, when their use is appropriate and what they can offer dentistry.
Posted Content
Construct Measurement and Validation Procedures in MIS and Behavioral Research: Integrating New and Existing Techniques
TL;DR: New and existing techniques are integrated into a comprehensive set of recommendations that can be used to give researchers in MIS and the behavioral sciences a framework for developing valid measures.
Journal ArticleDOI
Construct measurement and validation procedures in MIS and behavioral research: integrating new and existing techniques
TL;DR: In this article, a comprehensive set of recommendations that can be used to give researchers in MIS and the behavioral sciences a framework for developing valid measures is presented. But the scale development and validation of constructs is still a challenging activity.
The Concept of the Marketing Mix
Abstract: I HAVE always found it interesting to observe how an apt or colorful term may catch on, gain wide usage, and help to further understanding of a concept that has already been expressed in less appealing and communicative terms. Such has been true of the phrase "marketing mix," which I began to use in my teaching and writing some 15 years ago. In a relatively short time it has come to have wide usage. This note tells of the evolution of the marketing mix concept.