Journal ArticleDOI
Attitude strength: One construct or many related constructs?
TLDR
In this article, a variety of attributes differentiate attitudes that are stable and conseguential from those that are not, including extremity, certainty, importance, knowledge, intensity, interest, direct experience, accessibility, latitudes of rejection and noncommitment, and affective-cognitive consistency.Citations
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Nature and Operation of Attitudes
TL;DR: The nature of perceived behavioral control, the relative importance of attitudes and subjective norms, the utility of adding more predictors, and the roles of prior behavior and habit are highlighted.
Journal ArticleDOI
Attitudes and attitude change
TL;DR: Empirical and conceptual developments over the past four years on attitudes and persuasion are reviewed, with particular attention paid to work on attitude accessibility, ambivalence, and the affective versus cognitive bases of attitudes.
Posted Content
What Makes a Helpful Review? A Study of Customer Reviews on Amazon.com
Susan M. Mudambi,David Schuff +1 more
TL;DR: Drawing on the paradigm of search and experience goods from information economics, a model of customer review helpfulness is developed and tested and indicates that review extremity, review depth, and product type affect the perceived helpfulness of the review.
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Brand Attachment and Brand Attitude Strength: Conceptual and Empirical Differentiation of Two Critical Brand Equity Drivers
TL;DR: In this paper, a parsimonious measure of brand attachment was developed and validated, and the convergent and discriminant validity of this measure in relation to brand attitude strength was demonstrated.
Journal ArticleDOI
Brand attachment and brand attitude strength: Conceptual and empirical differentiation of two critical brand equity drivers.
TL;DR: In this article, a parsimonious measure of brand attachment was developed and validated from a measurement perspective, test the assumptions that underlie it, and demonstrate that it indicates the concept of attachment.
References
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Book
Structural Equations with Latent Variables
TL;DR: The General Model, Part I: Latent Variable and Measurement Models Combined, Part II: Extensions, Part III: Extensions and Part IV: Confirmatory Factor Analysis as discussed by the authors.
Journal ArticleDOI
Significance tests and goodness of fit in the analysis of covariance structures
TL;DR: In this article, a general null model based on modified independence among variables is proposed to provide an additional reference point for the statistical and scientific evaluation of covariance structure models, and the importance of supplementing statistical evaluation with incremental fit indices associated with the comparison of hierarchical models.
Journal ArticleDOI
Convergent and discriminant validation by the multitrait-multimethod matrix.
TL;DR: This transmutability of the validation matrix argues for the comparisons within the heteromethod block as the most generally relevant validation data, and illustrates the potential interchangeability of trait and method components.
Book
Handbook of social psychology
TL;DR: In this paper, Neuberg and Heine discuss the notion of belonging, acceptance, belonging, and belonging in the social world, and discuss the relationship between friendship, membership, status, power, and subordination.