Journal ArticleDOI
Attitude strength: One construct or many related constructs?
TLDR
In this article, a variety of attributes differentiate attitudes that are stable and conseguential from those that are not, including extremity, certainty, importance, knowledge, intensity, interest, direct experience, accessibility, latitudes of rejection and noncommitment, and affective-cognitive consistency.Citations
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Nature and Operation of Attitudes
TL;DR: The nature of perceived behavioral control, the relative importance of attitudes and subjective norms, the utility of adding more predictors, and the roles of prior behavior and habit are highlighted.
Journal ArticleDOI
Attitudes and attitude change
TL;DR: Empirical and conceptual developments over the past four years on attitudes and persuasion are reviewed, with particular attention paid to work on attitude accessibility, ambivalence, and the affective versus cognitive bases of attitudes.
Posted Content
What Makes a Helpful Review? A Study of Customer Reviews on Amazon.com
Susan M. Mudambi,David Schuff +1 more
TL;DR: Drawing on the paradigm of search and experience goods from information economics, a model of customer review helpfulness is developed and tested and indicates that review extremity, review depth, and product type affect the perceived helpfulness of the review.
Posted Content
Brand Attachment and Brand Attitude Strength: Conceptual and Empirical Differentiation of Two Critical Brand Equity Drivers
TL;DR: In this paper, a parsimonious measure of brand attachment was developed and validated, and the convergent and discriminant validity of this measure in relation to brand attitude strength was demonstrated.
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Brand attachment and brand attitude strength: Conceptual and empirical differentiation of two critical brand equity drivers.
TL;DR: In this article, a parsimonious measure of brand attachment was developed and validated from a measurement perspective, test the assumptions that underlie it, and demonstrate that it indicates the concept of attachment.
References
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Journal ArticleDOI
Amount of information about the attitude object and attitude-behavior consistency.
TL;DR: The synthesis of two separate lines of inquiry--research on information integration and longitudinal studies of attitudes--prompted the hypothesis that the degree of consistency between attitudes and behavior will increase as a function of the amount of information available about the attitude object.
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Attitude intensity, importance, and certainty and susceptibility to response effects.
Jon A. Krosnick,Howard Schuman +1 more
TL;DR: This paper reported the results of 27 experiments conducted in national surveys designed to evaluate this hypothesis and found that measures of attitude intensity, importance, and certainty were not enough to differentiate individuals who show response effects from those who do not.
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On confidence and consequence: the certainty and importance of self-knowledge.
TL;DR: The implications of belief investment for the verification-enhancement debate and for the structure and measurement of the self-concept are discussed.
Journal ArticleDOI
Elastic Shifts of Opinion: Determinants of Direction and Durability
TL;DR: This paper found that subjects were more likely to shift their positions on an issue while they were expecting to engage an opponent in a discussion of that issue, and that the durability of anticipatory change was associated with the tendency to engage in cognitive activity supportive of the change.