Proceedings ArticleDOI
B2C e-Commerce Consumer Decision-making Model Based on Perceived Benefit and Perceived Risk
Siqing Shan,Fan Hua,Qinqin Zeng +2 more
- pp 2222-2225
TLDR
This study proposes a consumer decision-making model which based on benefit and risk and evaluate the interaction between risk and benefit and shows that both perceived benefit and perceived risk have strong effects on the purchasing intention, but the effect of benefit on intention is stronger than the effects of risk on intention.Abstract:
This study to analyze the factors that influence consumers online purchasing behavior, we propose a consumer decision-making model which based on benefit and risk and evaluate the interaction between risk and benefit. We also consider some factors that influence consumers’ perceived benefit and perceived risk such as a third-party payment platform, reputation, e-commerce experience, lower price, variety of product, convenience, and ease of use. The model is tested using data gathered from 146 participants. The data analysis is conducted using a structural equation modeling. The results obtained show that both perceived benefit and perceived risk have strong effects on the purchasing intention, but the effect of benefit on intention is stronger than the effect of risk on intention. Reputation, e-commerce experience and lower price have strong effects on consumers’ perceived risk, while e-commerce experience, variety of product, convenience and ease of use have strong effects on consumers’ perceived benefit.read more
Citations
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Journal ArticleDOI
The willingness to disclose personal information
TL;DR: In this article, the authors investigate factors that motivate and hinder a customer's willingness to disclose personal information (WTD) to online firms on e-commerce websites, and reveal more insights into the specific factors that make online customers reluctant or motivated to disclose their personal information.
Dissertation
Factors Influencing Intention(s) to Use Electronic Payment Systems: The Case of North Cyprus
TL;DR: In this article, the authors present a list of ABBREVIATIONS and ACKNOWLEDGMENT lists for the first time, including the following categories of ABBEVIATIONS:
Journal ArticleDOI
Different perceptions of online shopping concerning product availability, consumer location, and experience
TL;DR: The results showed that the lower the availability and variety of goods sold by rural vendors, the higher the motivation to shop online and postage rates outweighed the price of goods in terms of significance.
Pengaruh Kepercayaan, Persepsi Resiko, Persepsi Manfaat, dan Persepsi Kontrol Perilaku Terhadap Niat Penggunaan Sistem E-Commerce
Safina Novitasari,Zaki Baridwan +1 more
TL;DR: Kunci as mentioned in this paper dilakukan di Fakultas Ekonomi and Bisnis Universitas Brawijaya Malang dengan menggunakan metode survei.
References
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Journal ArticleDOI
On the evaluation of structural equation models
Richard P. Bagozzi,Youjae Yi +1 more
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