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Journal ArticleDOI

Beyond the Individualism–Collectivism Divide to Relationalism: Explicating Cultural Assumptions in the Concept of “Relationships”

R. S. Zaharna
- 01 May 2016 - 
- Vol. 26, Iss: 2, pp 190-211
TLDR
The authors expose assumptions buried in foundational U.S.-based Organization-Public Relationship (OPR) scholarship to illustrate how differing assumptions about relationships correspond to understandings of communication processes and goals and introduce relationalism as an analytical lens to provide insights beyond the dichotomous relational patterns of individualism-collectivism, explore global perspectives, and help explicate a graduated range of relational assumptions that challenge OPR theoretical premises.
Abstract
While the basic concept of “relationship” is pivotal to research and theory across a spectrum of communication studies, cultural assumptions about this basic concept may vary significantly, and yet escape scholars' awareness. This study exposes assumptions buried in foundational U.S.-based Organization-Public Relationship (OPR) scholarship to illustrate how differing assumptions about “relationships” correspond to understandings of communication processes and goals. “Relationalism” is introduced as an analytical lens to provide insights beyond the dichotomous relational patterns of individualism-collectivism, explore global perspectives, and help explicate a graduated range of relational assumptions that challenge OPR theoretical premises. Relational assumptions identified in OPR scholarship have heuristic value for communication areas that have “relationships” as a pivotal concept.

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Citations
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Explicating communicative organization-stakeholder relationships in the digital age: A systematic review and research agenda

TL;DR: In this paper, a systematic review of the relationship paradigm in public relations and marketing in an online environment is presented, where the authors seek to explicate communicative relationships between organizations and their diverse stakeholders, to review how they are operationalized and measured and to illuminate their normative evaluations.
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Intercultural communication ethics: an Asiacentric perspective

TL;DR: In this paper, the authors focus on the ethical issues in international and intercultural communication, and present a survey of the literature on these issues and their connections to international and intra-cultural communication.
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Connecting the dots: a bibliometric review of Habermasian theory in public relations research

TL;DR: In this article, the authors present a bibliometric literature review of 263 public relations research articles published between 1980 and 2016 that cite and use Habermas' work and identify common forms of application, research themes, as well as patterns of impact.
References
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Book

Culture′s Consequences: International Differences in Work-Related Values

TL;DR: In his book Culture's Consequences, Geert Hofstede proposed four dimensions on which the differences among national cultures can be understood: Individualism, Power Distance, Uncertainty Avoidance and Masculinity as mentioned in this paper.
Journal ArticleDOI

Rethinking individualism and collectivism: evaluation of theoretical assumptions and meta-analyses.

TL;DR: European Americans were found to be both more individualistic-valuing personal independence more-and less collectivistic-feeling duty to in-groups less-than others, and among Asians, only Chinese showed large effects, being both less individualistic and more collectivist.
Journal ArticleDOI

Culture and systems of thought: holistic versus analytic cognition.

TL;DR: The authors find East Asians to be holistic, attending to the entire field and assigning causality to it, making relatively little use of categories and formal logic, and relying on "dialectical" reasoning, whereas Westerners are more analytic.
Journal ArticleDOI

Individualism and Collectivism: Cross-Cultural Perspectives on Self-Ingroup Relationships

TL;DR: The individualism and collectivism constructs are theoretically analyzed and linked to certain hypothesized consequences (social behaviors, health indices). as discussed by the authors explored the meaning of these constructs within culture within culture (in the United States), identifying the individual-differences variable, idiocentrism versus all-theory, that corresponds to the constructs and found that U.S. individualism is reflected in self-reliance with competition, low concern for groups, and distance from groups.
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