Journal ArticleDOI
Big Data, Marketing Analytics, and Firm Marketing Capabilities
TLDR
While big data, marketing analytics, and firm marketing capabilities are all potential drivers of competitive advantage, there is limited research that investigates the interrelationship between these three sources of information as discussed by the authors.Abstract:
While big data, marketing analytics, and firm marketing capabilities are all potential drivers of competitive advantage, there is limited research that investigates the interrelationship between th...read more
Citations
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Can intellectual capital promote the competitive advantage? Service innovation and big data analytics capabilities in a moderated mediation model
TL;DR: In this article , the authors explored the connection between intellectual capital (IC) components and the competitive advantage (CA) of the hospitality sector in Jordan through the mediating role of service innovation as well as the moderation role of big data analytics capabilities.
Journal ArticleDOI
Intellectual capital and innovation performance: the moderating role of big data analytics: evidence from the banking sector in Jordan
TL;DR: In this paper , the authors identify the impact of intellectual capital on the innovation performance of the Jordanian banking sector and identify the moderating role of big data analytics, and make recommendations for financial policymakers to improve the effectiveness of Intellectual Capital practices and innovation performance.
Journal ArticleDOI
Can big data analytics capabilities promote a competitive advantage? Green radical innovation, green incremental innovation and data-driven culture in a moderated mediation model
TL;DR: In this paper , the authors explored the connection between big data analytics capabilities and the competitive advantage of the manufacturing sector in Jordan through the mediating role of green radical innovation and green incremental innovation as well as the moderation role of a data-driven culture.
Journal ArticleDOI
Big data analytics capabilities and green supply chain performance: investigating the moderated mediation model for green innovation and technological intensity
TL;DR: In this paper , the impact of big data analytics capabilities on green supply chain performance was investigated based on primary data that were collected from the food and beverages manufacturing sector operating in Jordan.
Journal ArticleDOI
A framework for IoT and Blockchain Based on Marketing Systems with an Emphasis on Big Data Analysis
TL;DR: In this article , the authors provide a conceptual framework for demonstrating the causal relationships of the elements that make up an intelligent marketing system based on these evolving technologies, which will help implement a smart and capable marketing system.
References
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Journal ArticleDOI
Dynamic capabilities and strategic management
TL;DR: The dynamic capabilities framework as mentioned in this paper analyzes the sources and methods of wealth creation and capture by private enterprise firms operating in environments of rapid technological change, and suggests that private wealth creation in regimes of rapid technology change depends in large measure on honing intemal technological, organizational, and managerial processes inside the firm.
Book
A primer on partial least squares structural equation modeling (PLS-SEM)
TL;DR: The Second Edition of this practical guide to partial least squares structural equation modeling is designed to be easily understood by those with limited statistical and mathematical training who want to pursue research opportunities in new ways.
Journal ArticleDOI
Dynamic capabilities, what are they?
TL;DR: Seeks to present a better understanding of dynamic capabilities and the resource-based view of the firm to help managers build using these dynamic capabilities.
Journal ArticleDOI
Explicating dynamic capabilities: the nature and microfoundations of (sustainable) enterprise performance
TL;DR: In this paper, the authors draw on the social and behavioral sciences in an endeavor to specify the nature and microfoundations of the capabilities necessary to sustain superior enterprise performance in an open economy with rapid innovation and globally dispersed sources of invention, innovation, and manufacturing capability.
Journal ArticleDOI
Sources of Method Bias in Social Science Research and Recommendations on How to Control It
TL;DR: The meaning of the terms "method" and "method bias" are explored and whether method biases influence all measures equally are examined, and the evidence of the effects that method biases have on individual measures and on the covariation between different constructs is reviewed.