Journal ArticleDOI
Bottom-of-the-Pyramid: Organizational Barriers to Implementation:
Mette Olsen,Eva Boxenbaum +1 more
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In this paper, the authors investigated strategies adopted by the corporate sustainability function in Novozymes, a multinational company with a solid track record in corporate sustainability, to implement a bottom-of-the-pyramid (BOP) project within key areas of the company's operational core.Abstract:
A new branch of corporate sustainability, Bottom-of-the-Pyramid (BOP), seeks out new market opportunities with low-income consumers in the developing world that simultaneously contribute to the sustainable development of these regions. While many companies consider the addition of BOP strategies to their sustainability portfolio, many also hesitate because of the uncertainties that surround this new sustainability practice. This article investigates strategies adopted by the corporate sustainability function in Novozymes, a multinational company with a solid track record in corporate sustainability, to implement a BOP project within key areas of the company's operational core. There are four internal organizational barriers that interlock one another and that have so far prevented the implementation of this project in key areas of operations. The article examines the challenges for sustainability managers who seek to overcome interlocking cognitive, processual, and structural barriers to the implementation of this new branch of sustainability practices.read more
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How actors change institutions : Towards a theory of institutional entrepreneurship
TL;DR: In this article, the authors present theoretical and definitional issues associated with the concept and propose a conceptual account of institutional entrepreneurship that helps to accommodate them, and highlight future directions for research on institutional entrepreneurship, and conclude with a discussion of its role in strengthening institutional theory as well as in the field of organization studies.
Journal ArticleDOI
Social entrepreneurship as an essentially contested concept: Opening a new avenue for systematic future research
Nia Choi,Satyajit Majumdar +1 more
TL;DR: This paper proposed the conceptualization of social entrepreneurship as a cluster concept, which can serve as a conceptual tool to help advancing social entrepreneurship in a coherent field of research despite its contested nature.
Journal ArticleDOI
Entrepreneurship as a solution to poverty
TL;DR: In this article, the authors focus on how entrepreneurship can help to solve poverty and how to help those living in poverty create their own businesses, rather than viewing those in poverty as a market for goods.
Posted Content
Reviewing a Decade of Research on the 'Base/Bottom of the Pyramid' (BOP) Concept
TL;DR: The authors conducted a systematic review of articles on the Base/Bottom of the Pyramid (BOP) concept and identified 104 articles published in journals or proceedings over a ten-year period (2000-2009).
Journal ArticleDOI
Frustrated Fatshionistas: An Institutional Theory Perspective on Consumer Quests for Greater Choice in Mainstream Markets
Daiane Scaraboto,Eileen Fischer +1 more
TL;DR: In this article, the authors develop answers to these questions drawing on institutional theory and a qualitative investigation of plus-sized consumers who want more options from mainstream fashion marketers, and three triggers for mobilization are posited: development of a collective identity, identification of inspiring institutional entrepreneurs and access to mobilizing institutional logics from adjacent fields.
References
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Journal ArticleDOI
Absorptive capacity: a new perspective on learning and innovation
TL;DR: In this paper, the authors argue that the ability of a firm to recognize the value of new, external information, assimilate it, and apply it to commercial ends is critical to its innovative capabilities.
Journal ArticleDOI
Dynamic capabilities and strategic management
TL;DR: The dynamic capabilities framework as mentioned in this paper analyzes the sources and methods of wealth creation and capture by private enterprise firms operating in environments of rapid technological change, and suggests that private wealth creation in regimes of rapid technology change depends in large measure on honing intemal technological, organizational, and managerial processes inside the firm.
Book ChapterDOI
The Social Responsibility of Business Is to Increase Its Profits
TL;DR: When I hear businessmen speak eloquently about the social responsibilities of business in a free-enterprise system, I am reminded of the wonderful line about the Frenchman who discovered at the age of 70 that he had been speaking prose all his life as mentioned in this paper.
Journal ArticleDOI
The Adolescence of Institutional Theory.
TL;DR: Early versions of this paper were presented at the "Conference on Institutional Change," held at the Center for Advanced Study in the Behavioral Sciences, Stanford, CA, May 15-16, 1987; and at a conference, "Critical Perspectives on Organizational Theories," sponsored by the International Sociological Association and held at Conference Center De Narwal, Wassenaar, The Netherlands, July 19-21, 1987 as discussed by the authors.
Book
The fortune at the bottom of the pyramid : eradicating poverty through profits
TL;DR: The Future of Competition (HBS B O O K R E V I E W S) as discussed by the authors is a very human record of the journey made not only by Prahalad, his colleagues, students, and colleagues at the University of Michigan and elsewhere, but also by the poor whose stories represent the case material included in Parts II and III of this exemplary volume.