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Building dynamic capabilities for digital transformation: An ongoing process of strategic renewal

Karl S.R. Warner, +1 more
- 01 Jun 2019 - 
- Vol. 52, Iss: 3, pp 326-349
TLDR
It is revealed that digital transformation is an ongoing process of using new digital technologies in everyday organizational life, which recognizes agility as the core mechanism for the strategic renewal of an organization's business model, collaborative approach, and eventually the culture.
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This article is published in Long Range Planning.The article was published on 2019-06-01 and is currently open access. It has received 760 citations till now. The article focuses on the topics: Digital transformation & Business model.

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The economics of COVID-19: initial empirical evidence on how family firms in five European countries cope with the corona crisis

TL;DR: In this paper, the authors conducted an empirical study on the effects of the COVID-19 crisis on family firms and found that companies are applying measures that can be assigned to three different strategies to adapt to the crisis in the short term and emerge from it stronger in the long run.
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Digital transformation and customer value creation in Made in Italy SMEs: A dynamic capabilities perspective

TL;DR: In this article, the authors examined the impact of digital transformation on customer value creation in the context of small and medium-sized firms (SMEs) operating in the Made in Italy sectors, with the aim of understanding how dynamic capabilities, as enabling mechanisms, may foster digital transformation.
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Identifying Digital Transformation Paths in the Business Model of SMEs during the COVID-19 Pandemic

TL;DR: In this article, the authors analyzed how small and medium enterprises cope with environmental changes due to the COVID-19 pandemic by pursuing the business model transformation with the support of digital technologies.
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Implementing a Digital Strategy: Learning from the Experience of Three Digital Transformation Projects

TL;DR: Through the analysis of three case studies of firms that digitally transformed their business—namely ABB, CNH Industrial, and Vodafone—this article presents a framework than can help companies implement their digital transformation strategy and thereby renovate their business model.
References
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Book

Qualitative Data Analysis: An Expanded Sourcebook

TL;DR: This book presents a step-by-step guide to making the research results presented in reports, slideshows, posters, and data visualizations more interesting, and describes how coding initiates qualitative data analysis.
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Three Approaches to Qualitative Content Analysis

TL;DR: The authors delineate analytic procedures specific to each approach and techniques addressing trustworthiness with hypothetical examples drawn from the area of end-of-life care.
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Dynamic capabilities and strategic management

TL;DR: The dynamic capabilities framework as mentioned in this paper analyzes the sources and methods of wealth creation and capture by private enterprise firms operating in environments of rapid technological change, and suggests that private wealth creation in regimes of rapid technology change depends in large measure on honing intemal technological, organizational, and managerial processes inside the firm.
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Theory Building From Cases: Opportunities And Challenges

TL;DR: The research strategy of theory building from cases, particularly multiple cases, involves using one or more cases to create theoretical constructs, propositions, and/or midrange theory from case-based, empirical evidence.
Journal ArticleDOI

Dynamic capabilities, what are they?

TL;DR: Seeks to present a better understanding of dynamic capabilities and the resource-based view of the firm to help managers build using these dynamic capabilities.
Related Papers (5)
Frequently Asked Questions (15)
Q1. What are the contributions in this paper?

In this qualitative study, the authors explore how incumbent firms in traditional industries build dynamic capabilities for digital transformation. In making sense of digital transformation, the authors discovered that leaders in various industry circles use the term inconsistently to describe various strategizing and organizing activities ; in addition, the term has gained limited scholarly attention as a context for study of strategic change. Drawing on senior executives ’ experiences with leading digitalization projects at incumbent firms, the authors propose a process model comprising of nine microfoundations to reveal the generic contingency factors that trigger, enable, and hinder the building of dynamic capabilities for digital transformation. Their findings reveal that digital transformation is an ongoing process of using new digital technologies in everyday organizational life, which recognizes agility as the core mechanism for the strategic renewal of an organization ’ s ( 1 ) business model, ( 2 ) collaborative approach, and eventually the ( 3 ) culture. 

To advance this work, future research could explore how ordinary capabilities interact with dynamic capabilities for digital transformation over time ( Teece, 2014 ). Further studies are also needed to assess the relevance of new ventures in their building of dynamic capabilities for digitalization ( Autio et al., 2018 ; Huang and Henfridsson, 2017 ), which would contribute to the debate of their role and intended purpose ( Barreto, 2010 ). Further research could also compare if there is a difference in building dynamic capabilities guided by consultants versus a process without consultancy. 

The increasing threat of disruptive competition from new entrants in adjacent industries was a major trigger for the creation and delivery of new value propositions. 

The key [AI] challenges for executives will be (1) shifting the training of employees from a focus on prediction-related skills to judgment-related ones; (2) assessing the rate and direction of the adoption of AI technologies to properly time the shifting of workforce training (not too early, yet not too late); and (3) developing management processes that build the most effective teams of judgment focused humans and prediction-focused AI agents. 

Yoo et al. (2012) explain that building platforms of digital capabilities rather than single products places reliance on complementors to distribute innovation, which increases the risk of systematic failures and unintended consequences. 

(Energy-Q-1)The digital scouting for technological trends and competitor intelligence gathering triggered thestrategic decision to engage in rapid prototyping. 

What is clear from their data is that improving digital maturity of the workforce is a fundamental capability for the ongoing digital transformation of incumbent firms. 

Eisenhardt and Martin (2000: 1115-1116) argue that the evolution of dynamic capabilities involves the pacing of experience and time-pacing skills for creating profitable product development cycles. 

Dong et al. (2016) argue firms need to build generative sensing capabilities that use technologiesto generate and test multiple hypotheses in an abductive way to help managers explain surprising or anomalous events and judge the impact of unexpected trends. 

For incumbents, the root of this tension is that managers are likely to favor established models with higher gross margins and use rules, norms, and metrics (e.g., gross margins must be at 40%) to protect the status quo and resist experiments that might threaten the profitability of existing business models (Chesbrough, 2010; Johnson et al., 2008). 

As a result, he emphasized that navigating innovation ecosystems was the essential capability to ensure that Powerhouse continues to strategically renew its business model: 

One limitation concerns the transferability of their findings to wider research contexts because their model is grounded in observations directly related to digital transformation. 

An interesting example of an incumbent firm that refreshed its business model is Drive AG—aglobal German automotive multiproduct manufacturer. 

redesigning internal structures provided Energy with a starting point to refresh its formal corporate culture with a new digital innovation corporate culture. 

incumbents face significant challenges in building sensing capabilities that canpredict the latest digitalization trends (El Sawy et al., 2016; Fitzgerald et al., 2013; Hansen and Sia, 2015; Matt et al., 2015). 

Trending Questions (3)
What is strategic renewal in relation to digital transformation and marketing?

The paper does not explicitly mention the term "strategic renewal" in relation to digital transformation and marketing.

How digital transformation is ongoing in hayleys?

The provided paper does not mention anything about Hayleys or how digital transformation is ongoing in Hayleys.

How can new technology be used to improve the efficiency of strategic planning?

New digital technologies can be used to improve the efficiency of strategic planning by enabling major business improvements and augmenting customer experience.