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Cheap Talk Scripts and Online Choice Experiments: “Looking Beyond the Mean”

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TLDR
In this paper, the authors present the first known assessment of cheap talk effectiveness in a choice experiment conducted online with a focus on the distinction between impacts on stated willingness to pay at the population mean and in targeted sub-samples.
Abstract
This paper presents the first known assessment of cheap talk effectiveness in a choice experiment conducted online with a focus on the distinction between impacts on stated willingness to pay at the population mean and in targeted sub‐samples. Utilizing a large national survey and split‐sample experimental design, we find cheap talk scripts may not only influence the level of willingness to pay estimated for representative consumers, but also may produce more reliable estimates. The magnitude of the impact that cheap talk has on willingness to pay is found to depend on the evaluated respondent sub‐sample.

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Citations
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European consumer preferences for beef with nutrition and health claims: A multi-country investigation using discrete choice experiments

TL;DR: In Belgium, the Netherlands and France, nutrition and health claims on saturated fat yielded higher utilities than claims on protein and/or iron, while the opposite was found among consumers in the UK.
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Consumers' willingness to pay for traceable pork, milk, and cooking oil in Nanjing, China

TL;DR: Wang et al. as mentioned in this paper analyzed consumers' willingness to pay (WTP) for traceable pork, milk and cooking oil, and its determinants using data from Nanjing, China.
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A systematic review of the reliability and validity of discrete choice experiments in valuing non-market environmental goods

TL;DR: It is recommended that tests of reliability and validity are more routinely integrated into DCE studies and suggest how this might be achieved.
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On the Use of Honesty Priming Tasks to Mitigate Hypothetical Bias in Choice Experiments

TL;DR: This article used an honesty priming task to test whether the use of an honesty task can help mitigate hypothetical bias in stated preference choice experiments (CE) using a between-sample design, and they found that marginal willingness to pay estimates from hypothetical CE with an honest task is not significantly different from marginal valuations from non-hypothetical CE.
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The bunch of sustainability labels – Do consumers differentiate?

TL;DR: In this paper, the authors apply a latent class model for discrete choices to test whether consumers take different sustainable labels into account when making their decision and second to test how consumers deal with different sustainability labels that are (partly) claiming the same aspect.
References
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Book

Stated Choice Methods: Analysis and Applications

TL;DR: In this article, stated preference models and methods are presented for choosing a residential telecommunications bundle and a choice model for a particular set of products and services, as a way of life for individuals.
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Welfare Evaluations in Contingent Valuation Experiments with Discrete Responses

TL;DR: In this article, two distinct types of welfare measures are introduced and then estimated from Bishop and Heberlein's data, based on the hypothesis of utility maximization, and measures of compensating and equivalent surplus are derived from the fitted models.
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Internet, mail, and mixed‐mode surveys: The tailored design method

TL;DR: The Tailored Design Method as mentioned in this paper aims to achieve high-quantity and high-quality survey response by minimizing four sources of survey error (coverage, sampling, nonresponse, and measurement) and motivating respondents using features informed by scientiÞc evidence.
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Mixed logit with repeated choices: households' choices of appliance efficiency level

TL;DR: Mixed logit as mentioned in this paper is a generalization of standard logit that does not exhibit the restrictive independence from irrelevant alternatives property and explicitly accounts for correlations in unobserved utility over repeated choices by each customer.
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