Journal ArticleDOI
Conceptual Expansion of the Discipline of Rural Marketing: An Objective Analysis:
TLDR
The authors analyzed the variations in rural marketing concepts and offered definitions relating to these varying concepts, however, there seems to be a general disagreement regarding the aspe pepe... and there is no agreement on the general definition of rural marketing.Abstract:
Researchers have analyzed the variations in rural marketing concepts and offered definitions relating to these varying concepts. However, there seems to be a general disagreement regarding the aspe...read more
Citations
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Journal ArticleDOI
Rural Marketing in India – Challenges and Opportunities
Sumit Mishra,Vinay Kumar +1 more
TL;DR: Prahlad et al. as mentioned in this paper studied the changing scenario of Indian rural markets and implies some suggestions in improving the marketing strategy in rural selling and market promotion, with strategies framed by deeply considering the dynamic rural buying behaviour.
Journal Article
Rural Marketing in India
TL;DR: In this article, the authors discuss the rural marketing and its strategies and also focus on opportunities and challenges in rural marketing, where the focus needs to be paid to market research that goes on to reduce the uncertainly in dealing with these markets.
Journal Article
Rural Marketing: Text and Cases
TL;DR: Krishnamacharyulu et al. as discussed by the authors focused on all the important components of rural marketing such as opportunities in rural marketing, understanding the rural economy, consumer behavior, selecting and attracting markets, understanding on strategic approach on marketing-mix 4P's, marketing of consumer products, agri-products, rural industry products and social marketing in rural society.
Journal Article
Developmental marketing as a strategy for rural market: An exploratory analysis
TL;DR: In this paper, the authors have pointed out that marketers in India have not been able to tap the existing opportunities in rural market which is well reflected in the penetration figures across the various product categories.
Journal ArticleDOI
The Census of Distribution
TL;DR: The Census of Distribution (Census of Distribution) as mentioned in this paper was the first work of its kind ever undertaken on a comprehensive basis in any country, and it has been widely used in the field of marketing.
References
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Journal Article
Rural Marketing in India
TL;DR: In this article, the authors discuss the rural marketing and its strategies and also focus on opportunities and challenges in rural marketing, where the focus needs to be paid to market research that goes on to reduce the uncertainly in dealing with these markets.
Journal ArticleDOI
Uttarakhand State Cooperative Federation: Can it Help the Horticulture Farmers?:
TL;DR: In this paper, the managing director of the federation had identified three alternative courses of action: first, to take up the primary value addition activity of an aggregator; second, taking up the higher value addition activities of processing fruits and vegetables; and third, to taking up retailing of vegetables on behalf of the farmer members.
Journal ArticleDOI
Rural marketing: A developmental approach:
K.L.K. Rao,Ramesh G. Tagat +1 more
TL;DR: In this article, the authors argue for a new role for rural marketing, namely, delivering a better standard of living and quality of life for the rural people, and discuss the role of conflict, corporation, etc.
A Comparative Study on Buying Behaviour of Rural and Urban Consumer on Mobile Phone in Jamnagar District
TL;DR: A rural area is defined by the Census of India as "all places with a municipality, corporation, cantonment or a notified town area satisfying the following criteria: a) Minimum population of 5000. b) At least 75 percent of male working population in non-agricultural pursuit. c) Density of population of at least 400 persons per square kilometer" as mentioned in this paper.
Journal Article
Rural Marketing: Text and Cases
TL;DR: Krishnamacharyulu et al. as discussed by the authors focused on all the important components of rural marketing such as opportunities in rural marketing, understanding the rural economy, consumer behavior, selecting and attracting markets, understanding on strategic approach on marketing-mix 4P's, marketing of consumer products, agri-products, rural industry products and social marketing in rural society.
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A seminal framework of marketing schools: revisited and updated
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