Journal ArticleDOI
Conceptual Expansion of the Discipline of Rural Marketing: An Objective Analysis:
TLDR
The authors analyzed the variations in rural marketing concepts and offered definitions relating to these varying concepts, however, there seems to be a general disagreement regarding the aspe pepe... and there is no agreement on the general definition of rural marketing.Abstract:
Researchers have analyzed the variations in rural marketing concepts and offered definitions relating to these varying concepts. However, there seems to be a general disagreement regarding the aspe...read more
Citations
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Journal ArticleDOI
Rural Marketing in India – Challenges and Opportunities
Sumit Mishra,Vinay Kumar +1 more
TL;DR: Prahlad et al. as mentioned in this paper studied the changing scenario of Indian rural markets and implies some suggestions in improving the marketing strategy in rural selling and market promotion, with strategies framed by deeply considering the dynamic rural buying behaviour.
Journal Article
Rural Marketing in India
TL;DR: In this article, the authors discuss the rural marketing and its strategies and also focus on opportunities and challenges in rural marketing, where the focus needs to be paid to market research that goes on to reduce the uncertainly in dealing with these markets.
Journal Article
Rural Marketing: Text and Cases
TL;DR: Krishnamacharyulu et al. as discussed by the authors focused on all the important components of rural marketing such as opportunities in rural marketing, understanding the rural economy, consumer behavior, selecting and attracting markets, understanding on strategic approach on marketing-mix 4P's, marketing of consumer products, agri-products, rural industry products and social marketing in rural society.
Journal Article
Developmental marketing as a strategy for rural market: An exploratory analysis
TL;DR: In this paper, the authors have pointed out that marketers in India have not been able to tap the existing opportunities in rural market which is well reflected in the penetration figures across the various product categories.
Journal ArticleDOI
The Census of Distribution
TL;DR: The Census of Distribution (Census of Distribution) as mentioned in this paper was the first work of its kind ever undertaken on a comprehensive basis in any country, and it has been widely used in the field of marketing.
References
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Journal ArticleDOI
The evolution of library and information science 1965–1985: a content analysis of journal articles
Kalervo Järvelin,Pertti Vakkari +1 more
TL;DR: How international research in LIS is distributed over topics, and what approaches and methods have been used to investigate these topics are found to find out.
Journal ArticleDOI
Diversity, occurrence, and life characteristics of natural entomopathogenic nematode populations from La Rioja (Northern Spain) under different agricultural management and their relationships with soil factors
Raquel Campos-Herrera,José Manuel Gómez-Ros,Miguel Escuer,Luis Manuel Cuadra,Laura Barrios,Carmen Gutiérrez +5 more
TL;DR: EPN abundance and recovery frequency indicated that habitat type might influence EPNs occurrence stronger than seasonality with the intensity of agricultural management inversely affecting their distribution, and it is considered that agricultural management should be taken into account if EPN's are going to be used as biological control agents.
Numerical palaeobiology : computer-based modelling and analysis of fossils and their distributions
TL;DR: The history of life: Large Databases in Palaeontology (M.Benton et al. as mentioned in this paper ) is a collection of large-scale databases for taxonomic problems in Invertebrate Ichnology.
Journal ArticleDOI
Community and managerial predictors of performance in small rural US retail and service firms
TL;DR: In this article, the importance of community and managerial factors to performance evaluations of small rural retail and service firm owners was highlighted, and direct and indirect effects on perceptual and financial performance were identified for a national US sample of 275 rural small-sized retail and services businesses.
Journal ArticleDOI
Rural Marketing Its Definition and Development Perspective
TL;DR: In this paper, an outcome-based definition and domain of rural marketing is proposed and a few potential areas for theory construction work to begin in the subject are suggested, and a critique of the extant work in rural marketing and its dependence on the mainstream business marketing is provided.
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A seminal framework of marketing schools: revisited and updated
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