Patent
Controlled transfer of information in computer networks
James O'Toole,David K. Gifford +1 more
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TLDR
In this article, the authors present a set of techniques for controlling transfers of information in computer networks, such as transmitting from a server computer to a client computer a document containing a channel object corresponding to a communication service, and storing an access ticket that indicates that a user of the client computer permits the information source computer to communicate with the user over a specified channel.Abstract:
The present invention relates to techniques for controlling transfers of information in computer networks. One technique involves transmitting from a server computer to a client computer a document containing a channel object corresponding to a communication service, and storing an access ticket that indicates that a user of the client computer permits the information source computer to communicate with the user over a specified channel. Another technique involves transmitting smart digital offers based on information such as coupons and purchasing histories stored at the computer receiving the offer. Another technique involves transmitting from a server computer to a client computer a request for a user's personal profile information, and activating a client avatar that compares the request for personal profile information with a security profile of the user limiting access to personal profile information. Another technique involves transmitting from a server computer to a client computer a document containing an embedded link, activating the embedded link at the client computer and recording activation of the embedded link in a metering log.read more
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Method of delivery, targeting, and measuring advertising over networks
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TL;DR: In this paper, a client system containing a personal profile database stores consumer information corresponding to individual end users(s) of the client system, and includes a content adapter which compares electronic information received by the client systems to the consumer information in the personal profile databases and customizes the electronic information to an individual end user based on this comparison.
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Reception system for an interactive computer network and method of operation
Robert Filepp,Michael L. Gordon,Alexander W. Bidwell,Francis C. Young,Allan M. Wolf,Sam Meo,Duane Tiemann,Robert D. Cohen,Mel Bellar,Kenneth H. Appleman,Lawrence Abrahams,Michael J. Silfen,Aldo R. Dalsass,James A. Galambos,Florence L. Wong +14 more
TL;DR: In this article, an interactive computer system network enables a user to display desired information such as news, financial and cultural information, and perform desired transactional services, such as banking and shopping, through any of a plurality of types of personal computers.