Journal ArticleDOI
Developing Practical Procedures for the Measurement of Personal Values in Cross-Cultural Marketing:
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In this article, a particular value-assessing instrument, the Rokeach Value Survey (RVS), was investigated for its applicability to cross-cultural marketing, and it was shown that in measuring values, the survey can be used to identify cross-culture similarities and differences.Abstract:
This research investigates a particular value-assessing instrument, the Rokeach Value Survey (RVS), for its applicability to cross-cultural marketing. The study establishes that in measuring values...read more
Citations
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Journal ArticleDOI
Do Consumers Care about Ethics? Willingness to Pay for Fair-Trade Coffee
TL;DR: In a survey of 808 Belgian respondents, the actual willingness to pay for fair-trade coffee was measured and it was found that the average price premium that the consumers were willing to paid for a fair- trade label was 10%.
Journal ArticleDOI
Individual Values in Organizations: Concepts, Controversies, and Research
TL;DR: In this paper, the authors discuss how values have been defined and conceptualized, and describe how they affect individuals in organizations and discuss some of the salient controversies that characterize contemporary research on values.
Journal ArticleDOI
Construct Validity: A Review of Basic Issues and Marketing Practices:
TL;DR: An attempt is made to explicate the meaning of construct validity, and operational issues in the process of construct validation are investigated.
Journal ArticleDOI
A Cross-National Comparison of Consumer Research Measures
Ravi Parameswaran,Attila Yaprak +1 more
TL;DR: In this paper, the impact of three factors that affect the psychometric rigor of cross-national consumer research comparisons is measured, and the interactions among these factors and the resultant deterioration in the quality of the data are analyzed.
Book ChapterDOI
Response Effects in Surveys
Hans-J. Hippler,Norbert Schwarz +1 more
TL;DR: For instance, survey interviews have become the dominant method of data collection in empirical social research (Phillips, 1971; Kaase, Ott, & Scheuch, 1983); however, despite the popularity of the survey interview, the processes underlying the responses to survey questions are not well understood and a "theory of asking questions" has never been developed.
References
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Book
Foundations of Behavioral Research
Fred N. Kerlinger,Howard B. Lee +1 more
TL;DR: In this article, the authors focus on the relationship between the research problems and the design of the research, and emphasize the fundamentals of understanding how to solve a scientific research problem, focusing upon the relationships between the problems and their solutions.
Journal ArticleDOI
Measures of social psychological attitudes
John Robinson,Phillip R. Shaver +1 more
TL;DR: The self-knowledge workshop as discussed by the authors is an educational technique and a possible method f o r reducing p r e j u d i c e. Harvard U n i v e r s i t y. Unpublished study.
Journal ArticleDOI
Benefit Segmentation: A Decision-oriented Research Tool:
TL;DR: In this paper, most techniques of market segmentation rely only on DESCRIPTIVE factors pertaining to purchasers and are not efficient predictors of future buyer behavior, and the author pro...
Journal ArticleDOI
The Role of Personal Values in Marketing and Consumer Behavior
TL;DR: The role of personal values in consumer behavior has received relatively little attention as mentioned in this paper, which is surprising considering the importance typically assigned to values by a wide variety of social observers and businessmen alike.