Open AccessJournal Article
Do generational membership and psychographic characteristics influence positive word of mouth in a university context
Ann Mitsis,Patrick Foley +1 more
TLDR
This paper found that positive word of mouth intention is influenced by psychographic characteristics, such as high collectivism, high uncertainty avoidance, and high power distance in Generation Y's positive WOW intention.Abstract:
The specific question that this paper seeks to answer is: do psychographic culturally-anchored values act as antecedents to positive word of mouth intention independently of an individual's generational (Generation Y rather than Generation X) membership? This question has important implications for service-based industries like universities. Results suggest that positive word of mouth intention is influenced by psychographic characteristics. Generation Y's positive word of mouth antecedents were: high collectivism, high uncertainty avoidance, and high power distance. Generation X's had only one antecedent, high collectivism. This paper concludes by outlining the areas for future research of Generation Y and the implication of this research for university leaders tasked with enhancing positive word of mouth in current students and alumni.read more
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Generation X versus Millennials communication behaviour on social media when purchasing food versus tourist services
TL;DR: In this article, the authors conducted a study among Gen Xers and Millennials and found that whenever they choose products and tourist services based on recommendations and information available on social media, their purchasing behavior depends on their own personal desire to become informed, and the characteristics they expect from a piece of information and from the Internet as a general source of information.
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Consumer adoption of smartphone fitness apps: an extended UTAUT2 perspective
TL;DR: In this article, the authors examined the determinants of user adoption of smartphone fitness apps in context of an emerging economy using the extended unified theory of acceptance and use of technology (UTAUT2) as the base model along with two additional constructs, i.e. self-efficacy and personal innovativeness.
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Effect of product attribute beliefs of ready-to-drink coffee beverages on consumer-perceived value and repurchase intention
Edward Shih-Tse Wang,Jia-Rong Yu +1 more
TL;DR: In this paper, the authors explored the effect of product attribute beliefs of ready-to-drink (RTD) coffee beverages on perceived value (i.e. utilitarian and hedonic value) and repurchase intention.
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Privacy concerns in e‐commerce: A multilevel meta‐analysis
Haroon Iqbal Maseeh,Charles Jebarajakirthy,Robin Pentecost,Denni Arli,Scott Keith W Weaven,Md. Ashaduzzaman +5 more
TL;DR: In this paper, a meta-analytic approach was adopted to gather and make sense of inconsistent and mixed empirical findings reported in the literature, which showed that risk perceptions trigger privacy concerns while benefit perceptions, familiarity, reputation, privacy policy, and trust mitigate privacy concerns which in turn affect customer attitude and usage of e-commerce platforms.
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Factors affecting mobile shopping: a Vietnamese perspective
TL;DR: In this article, a structural equation modeling approach with latent constructs is applied on a self-administered survey data of 208 Vietnamese consumers to test the hypotheses, and the results proved the predictive power of TRA in exploring consumer behavior in the context of mobile shopping.
References
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Book
Culture′s Consequences: International Differences in Work-Related Values
TL;DR: In his book Culture's Consequences, Geert Hofstede proposed four dimensions on which the differences among national cultures can be understood: Individualism, Power Distance, Uncertainty Avoidance and Masculinity as mentioned in this paper.
Book
Culture′s Consequences: Comparing Values, Behaviors, Institutions and Organizations Across Nations
TL;DR: In this paper, values and culture data collection, treatment and validation power distance Uncertainty Avoidance Individualism and Collectivism Masculinity and Femininity Long versus Short-Term Orientation Cultures in Organizations Intercultural Encounters Using Culture Dimension Scores in Theory and Research
Journal ArticleDOI
Cultural constraints in management theories
TL;DR: In this article, the authors describe a trip around the world, where both local management practices and theories are explained from the different contexts and histories of the places visited: Germany, Japan, France, Holland, the countries of the overseas Chinese, South-East Asia, Africa, Russia, and finally mainland China.
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Developing and validating a multidimensional consumer-based brand equity scale
Boonghee Yoo,Naveen Donthu +1 more
TL;DR: In this article, the authors report the results of a multistep study to develop and validate a multidimensional consumer-based brand equity scale (MBE) drawn from Aaker's and Keller's conceptualizations of brand equity.
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