Showing papers in "International Journal of Research in Marketing in 2016"

TL;DR: This article conducted three studies to explore how individual and national differences influence the relationship between social media use and customer brand relationships and found that engaging customers via social media is associated with higher consumer-brand relationships and word of mouth communications when consumers anthropomorphize the brand and they avoid uncertainty.

TL;DR: In this paper, the authors present an integrative framework of brand value co-creation with theoretical underpinnings in joint agencial experiencial creation of the brand value.

TL;DR: In this article, the authors highlight three specific areas (B2B Innovation, B2B Buying and B2C Analytics) that have great potential for yielding academically significant research contributions that meet the needs of practitioners.

TL;DR: In this article, a choice-based conjoint experiment that combines all relevant levels of the OCR dimensions (valence, volume, and variance) and that estimates the effect of OCRs on choice is applied.

TL;DR: In this paper, the authors developed a multivariate time series model to investigate the dynamic interaction between paid search and display ads and calibrate the model using data from a bank that uses online ads to acquire new checking account customers.

TL;DR: In this paper, the authors propose that consumers engage in three social media activities to enhance the attractiveness of their brands: sampling music, following music artists, and commenting on the artists' social media websites.

TL;DR: In this article, the authors compared the long-term effectiveness of nine forms of advertising (seven online and two offline) by means of a structural vector autoregressive model and restricted impulse responses and found that content-integrated advertising is the most effective form, followed by content-separated advertising and firm-initiated advertising.

TL;DR: In this paper, the authors assess the impact of free and paid streaming services on music expenditures and on total music industry revenue, and find that the negative effect of free streaming on industry revenue is offset by the positive effect of paid streaming in the context that they analyze.

TL;DR: In this paper, the authors investigated the effect of product recall on the stock market and found that negative effects of the volume and valence of online word-of-mouth (WOM) on firm value are lower for brands with strong brand equity.

TL;DR: In this paper, the authors introduce a novel attribution framework reflecting the sequential nature of customer paths as first-and higher-order Markov walks, and apply this framework to four large customer-level data sets from various industries.

TL;DR: In this article, the effect of negative word of mouth (nWOM) on brand community outcomes and active participation in social network brand communities is analyzed. But, the results of a field study and three laboratory experiments reveal that nWOM evokes more negative consumer reactions in social goal communities than in functional-goal communities.

TL;DR: In this article, the authors quantified the dynamic interactions among marketing, eWOM content, search, and online and offline store traffic for an apparel retailer and found that paid search shows the highest elasticity in stimulating online conversations, but drives less business than offline marketing actions.

TL;DR: A survey of the state-of-the-art in attribution modeling and analytics is provided and a research agenda is proposed to guide future work in the area.

TL;DR: In this paper, the authors explored the branding implications of an emerging form of co-created social responsibility, cause-related marketing with choice, in which the consumer, not the brand, chooses the charitable cause to which the brand will donate in response to the consumer's purchase.

TL;DR: In this article, the authors developed a comprehensive framework for the drivers of celebrities' market popularity (in terms of consumer interest generated by celebrities) including variables related to actors, movies, and actor-movie fit.

TL;DR: In this paper, a two-sided matching market model was developed to jointly estimate firms' and celebrities' preferences for each other, which better captures strategic interaction in the market and alleviates biases arising from studying each party separately.

TL;DR: In this article, the authors investigated whether content providers can compensate for declines in demand for a system by relying on the benefits offered by a large installed base in later lifecycle stages.

TL;DR: In this article, the authors proposed a mechanism based on network externalities that encourages regular customers to select receivers who have higher levels of social connectivity, which can lead to faster diffusion at the macro level.

TL;DR: In this paper, the authors proposed that employees' ideas for improvement are a crucial mediator in role conflict's positive influence on FLEs' service performance, and empirically demonstrated empirically how, and under what conditions, role conflict can lead to performance enhancement.

TL;DR: In this paper, the authors examined the effectiveness of cause-related marketing (CRM) relative to corporate philanthropy in enhancing brand related outcomes and the moderating role of self-construal.

TL;DR: In this article, a three-level conditional choice model is estimated to determine whether hourly changes in brands' television advertising expenditures are related to deviations from baseline trends in search behaviors, showing a statistically significant relationship between TV advertising and consumers' tendency to search branded keywords rather than generic category-related keywords.

TL;DR: The authors found that content virality is positively associated with its positivity and emotionality (particularly with the emotions anger, awe, and anxiety) and negatively related to sadness, and suggested that the relationship between positive and virality follows an inverted U-shape pattern and is thus non-linear.

TL;DR: In this paper, the shape of a package influenced the estimation of the number of calories contained in the package and the volume of the package, and the differences between the estimation processes for calorie and volume by manipulating the order of the two tasks.

TL;DR: In this paper, the authors show that a movie with excellent reviews has more chances to stay longer in a theater when compared to one with poor, fair, or good reviews, even after controlling for the previous week's box office.

TL;DR: In this paper, the authors conceptualized how brand familiarity affects online and cross-channel synergies and used Bayesian vector autoregressive models to estimate long-term elasticities for four brands.

TL;DR: In this paper, the authors identify the total effects of RMO and PMO on firm performance and find support for an inverted-U-shaped contemporary effect of PMO that suggests that PMO exerts no carryover effects, so firms must continuously implement PMO at high levels in order to benefit profits in a sustainable way and avoid losing ground to competitors.

TL;DR: Parker and Lehmann as discussed by the authors showed that shelf-based scarcity is a robust heuristic that has far-reaching and stable effects on consumer purchase decisions, and replicated the original study in a different research context that extends beyond packaged goods.

TL;DR: In this paper, the authors examined how activating one's social network can contribute to the impact of academic research and what factors lead researchers to utilize their social network and found that women researchers, researchers originating from less economically advanced countries, or those working with fewer co-authors on a research project are more likely to utilize social network than their peers.

TL;DR: The authors examined the impact of CMO equity incentive on shareholders' value and introduced three different forms of managerial discretion given to CMOs as contingencies determining when the impact on the stock market is more or less.

TL;DR: In this paper, the authors show that information threatening a consumer's self-association with a brand can increase preference for the threatened brand, an effect termed brand pursuit, while reinforcing the self on other dimensions eliminates the effect of threat on brand pursuit.