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Factors affecting purchase intention on mobile shopping web sites

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TLDR
A conceptual model for analyzing customers' perceptions of using mobile commerce services for online shopping demonstrates that anxiety, which is an affective barrier against using innovative systems, is a key negative predictor of a customer's intentions to use mobile phones.
Abstract
Purpose – The purpose of this paper is to explore a conceptual model for analyzing customers' perceptions of using mobile commerce services for online shopping. This paper provides insights into consumer behavior, and the results have important implications for designers, managers, marketers, and system providers of mobile shopping (m‐shopping) web sites.Design/methodology/approach – An empirical investigation was carried out to test the hypotheses. The samples include 369 professional participants. For testing the relationships of the model, structural equation modeling (SEM) is used.Findings – The results demonstrate that anxiety, which is an affective barrier against using innovative systems, is a key negative predictor of a customer's intentions to use mobile phones. Also, the consumer's self‐perception of mobile skillfulness significantly affects anxiety, enjoyment, and usefulness. Furthermore, enjoyment, usefulness, and compatibility have an impact on a customer's behavioral intentions.Practical imp...

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Citations
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Beyond the Usefulness and Ease of Use : Extending the TAM for a World - Wide - Web Context

Ji-Won Moon, +1 more
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A unified perspective on the factors influencing consumer acceptance of internet of things technology

TL;DR: Wang et al. as discussed by the authors proposed an IoT acceptance model that consists of three technology factors (perceived usefulness, perceived ease of use, and trust); one social context factor (social influence); and two individual user characteristics (PERceived enjoyment and perceived behavioral control). Data from 368 Chinese consumers were used to test the research model through the use of structural equation modeling.
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Factors influencing Internet shopping value and customer repurchase intention

TL;DR: It is suggested that service quality plays a significant role in increasing both utilitarian and hedonic shopping values, and the impact of quality factors on Internet shopping values and subsequent repurchase intention differs across the two income groups.
References
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Perceived Usefulness, Perceived Ease of Use, and User

TL;DR: Regression analyses suggest that perceived ease of use may actually be a causal antecdent to perceived usefulness, as opposed to a parallel, direct determinant of system usage.
Journal ArticleDOI

Perceived usefulness, perceived ease of use, and user acceptance of information technology

TL;DR: In this article, the authors developed and validated new scales for two specific variables, perceived usefulness and perceived ease of use, which are hypothesized to be fundamental determinants of user acceptance.
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Journal ArticleDOI

Self-efficacy: toward a unifying theory of behavioral change.

TL;DR: An integrative theoretical framework to explain and to predict psychological changes achieved by different modes of treatment is presented and findings are reported from microanalyses of enactive, vicarious, and emotive mode of treatment that support the hypothesized relationship between perceived self-efficacy and behavioral changes.
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TL;DR: In this paper, the author explains "theory and reasoned action" model and then applies the model to various cases in attitude courses, such as self-defense and self-care.
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