Proceedings ArticleDOI
Google play is not a long tail market: an empirical analysis of app adoption on the Google play app market
Nan Zhong,Florian Michahelles +1 more
- pp 499-504
TLDR
The results suggest that Google Play is more of a "Superstar" market strongly dominated by popular hit products than a "Long-tail" market where unpopular niche products aggregately contribute to a substantial portion of popularity.Abstract:
Distributions of popularity of many online markets have long tails. However, the profitability of the long tail remains in dispute among researchers. With an analysis of an extensive dataset of Google Play transactions, this work first examine the long tail of the mobile application market. Our results suggest that Google Play is more of a "Superstar" market strongly dominated by popular hit products than a "Long-tail" market where unpopular niche products aggregately contribute to a substantial portion of popularity. Blockbuster apps have more downloads, higher ratings and satisfaction ratio. Additionally, we investigate the impact of price on sales of paid apps and find that certain expensive professional apps constitute disproportional large sales. Our findings reveal the unique market structure of the mobile app market, under which the discovery of niche apps is still an intractable task.read more
Citations
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Journal ArticleDOI
A Survey of App Store Analysis for Software Engineering
TL;DR: This survey describes and compares the areas of research that have been explored thus far, drawing out common aspects, trends and directions future research should take to address open problems and challenges.
Book ChapterDOI
Model-Driven Software Development
Fernando Silva Parreiras,Gerd Gröner,Tobias Walter,Andreas Friesen,Tirdad Rahmani,Jens Lemcke,Hannes Schwarz,Krzysztof Miksa,Christian Wende,Uwe Aßmann +9 more
TL;DR: Basic concepts, such as model-driven engineering, metamodelling, model transformation and technological space, are defined, and the state-of-the-art implementations of these concepts are described.
Proceedings ArticleDOI
Rise of the planet of the apps: a systematic study of the mobile app ecosystem
Thanasis Petsas,Antonis Papadogiannakis,Michalis Polychronakis,Evangelos P. Markatos,Thomas Karagiannis +4 more
TL;DR: This study systematically monitored and analyzed four popular third-party Android app marketplaces to better understand the download patterns, popularity trends, and development strategies, and proposes a new formal clustering model for the distribution of app downloads that closely fits measured data.
Journal ArticleDOI
Mining smartphone data for app usage prediction and recommendations: A survey
TL;DR: This paper surveys existing studies on mining smartphone data for uncovering app usage patterns leveraging such a data source and presents several challenges and opportunities in the emerging area of mining smartphone usage patterns.
Proceedings ArticleDOI
An Explorative Study of the Mobile App Ecosystem from App Developers' Perspective
TL;DR: This study presents a study of the mobile app ecosystem from the perspective of app developers, showing that understanding the behavior of mobile developers can be helpful to not only otherapp developers, but also to app markets and mobile users.
References
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Book
The Long Tail: Why the Future of Business is Selling Less of More
TL;DR: The rise of the long tail is a powerful new force i n our economy as discussed by the authors, which is not just a virtue of online marketplaces; it is an example of an entirely new economic model for business, one that is just beginning to show its power.
Why the Future of Business is Selling Less of More
TL;DR: The Long Tail summaries as mentioned in this paper is a summary of a business book that contains the stripped-down essential ideas from the entire book in a time-saving format, and is available on a monthly or yearly basis.
Journal ArticleDOI
Consumer Surplus in the Digital Economy: Estimating the Value of Increased Product Variety at Online Booksellers
TL;DR: In this article, the authors present a framework and empirical estimates that quantify the economic impact of increased product variety made available through electronic markets, and they show that this variety can be a significantly larger source of consumer surplus gains.
Journal ArticleDOI
The Long Tail: Why the Future of Business is Selling Less of More
TL;DR: The central premise of the book is that the combination of the Pareto or Zipf distribution that is characteristic of Web traffic and the direct access to consumers via Web technology has opened up new business opportunities in the ''long tail''.
Goodbye Pareto Principle, Hello Long Tail: The Effect of Search Costs on the Concentration of Product Sales
TL;DR: Krishnan et al. as mentioned in this paper investigated the long tail phenomenon of the Pareto principle and found that consumers' usage of Internet search and discovery tools, such as recommendation engines, is associated with an increase in the share of niche products.