Journal ArticleDOI
Implications of the Revised Definition of Marketing: From Exchange to Value Creation
Jagdish N. Sheth,Can Uslay +1 more
TLDR
The distinctive difference between the 1985 and the 2004 American Marketing Association definitions of marketing is the lack of exchange as discussed by the authors, and a focus on creating and delivering value through customer relationships replaces the historical focus on the exchange paradigm.Abstract:
The distinctive difference between the 1985 and the 2004 American Marketing Association definitions of marketing is the lack of exchange. In the new definition, a focus on creating and delivering value through customer relationships replaces the historical focus on the exchange paradigm. The authors welcome this change and discuss its implications, the limits of the exchange paradigm, the merits of value creation, and the future paradigm for marketing.read more
Citations
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Journal ArticleDOI
Critical service logic: making sense of value creation and co-creation
Christian Grönroos,Päivi Voima +1 more
TL;DR: The authors analyzes value creation and co-creation in service by analytically defining the roles of the customer and the firm, as well as the scope, locus, and nature of value and value creation.
Journal ArticleDOI
Service logic revisited: who creates value? And who co‐creates?
TL;DR: In this paper, the authors analyze the meaning of a service logic as a logic for consumption and provision, respectively, and explore the consequences for value creation and marketing, and conclude that value-in-exchange in essence concerns resources used as a value foundation which are aimed at facilitating customers' fulfilment of value in use.
Journal ArticleDOI
Value co-creation in service logic: A critical analysis:
TL;DR: In this article, the authors analyse the underpinning logic of value co-creation in service logic and reformulate seven statements included in six of the foundational premises of the service-dominant logic.
Journal ArticleDOI
Contextualization and value-in-context: How context frames exchange:
TL;DR: In this paper, the authors explore the role of context in service provision and, more broadly, in market co-creation, and discuss how these market levels influence one another, and conceptualize markets as simultaneous, continuous exchanges that are bounded by each of these levels of context.
Journal ArticleDOI
Service as business logic: implications for value creation and marketing
Christian Grönroos,Annika Ravald +1 more
TL;DR: In this paper, the authors analyze the scope, content and nature of value co-creation in a service logic-based view of value creation, addressing the customer's perspective in a supplier-customer relationship.
References
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Book
The Structure of Scientific Revolutions
TL;DR: The Structure of Scientific Revolutions as discussed by the authors is a seminal work in the history of science and philosophy of science, and it has been widely cited as a major source of inspiration for the present generation of scientists.
Journal ArticleDOI
Evolving to a New Dominant Logic for Marketing
Stephen L. Vargo,Robert F. Lusch +1 more
TL;DR: The authors argue that service provision rather than goods is fundamental to economic exchange and argue that the new perspectives are converging to form a new dominant logic for marketing, one in which service provision is fundamental for economic exchange.
Journal ArticleDOI
Structural Holes: The Social Structure of Competition.
Steven B. Andrews,Ronald S. Burt +1 more
TL;DR: In this article, structural holes are defined as network gaps between players which create entrepreneurial opportunities for information access, timing, referrals, and for control, and the structural holes also generate control benefits giving certain players an advantage in negotiating their relationships.
Book
Structural Holes: The Social Structure of Competition
TL;DR: In this paper, the Tertius Gaudens Entrepreneurs Secondary Holes Structural Autonomy (SSA) model is used to control the number of holes in a network.