Journal ArticleDOI
Contextualization and value-in-context: How context frames exchange:
Reads0
Chats0
TLDR
In this paper, the authors explore the role of context in service provision and, more broadly, in market co-creation, and discuss how these market levels influence one another, and conceptualize markets as simultaneous, continuous exchanges that are bounded by each of these levels of context.Abstract:
The purpose of this paper is to explore the role of context in service provision and, more broadly, in market co-creation. We oscillate foci from an individual actor at the micro level to a market at the macro level to make the scaleable influence of context more salient. This reveals the meso level, which is nestled between the micro and macro levels. We discuss how these market levels influence one another. We conceptualize markets as simultaneous, continuous exchanges that are bounded by each of these levels of context.read more
Citations
More filters
Journal ArticleDOI
Institutions and axioms: an extension and update of service-dominant logic
Stephen L. Vargo,Robert F. Lusch +1 more
TL;DR: In this paper, an eleventh foundational premise (fifth axiom) is introduced, focusing on the role of institutions and institutional arrangements in systems of value cocreation: service ecosystems.
The iron cage revisited: Institutional isomorphism and collective rationality in organizational fields (Chinese Translation)
Paul DiMaggio,Walter W. Powell +1 more
TL;DR: In this article, the authors argue that rational actors make their organizations increasingly similar as they try to change them, and describe three isomorphic processes-coercive, mimetic, and normative.
Journal ArticleDOI
Critical service logic: making sense of value creation and co-creation
Christian Grönroos,Päivi Voima +1 more
TL;DR: The authors analyzes value creation and co-creation in service by analytically defining the roles of the customer and the firm, as well as the scope, locus, and nature of value and value creation.
Journal ArticleDOI
Service innovation: a service-dominant logic perspective
Robert F. Lusch,Satish Nambisan +1 more
TL;DR: A broadened view of service innovation is offered--one grounded in service-dominant logic--that transcends the tangible--intangible and producer--consumer divides that have plagued extant research in this area.
Journal ArticleDOI
The Role of Customer Engagement Behavior in Value Co-Creation A Service System Perspective
Elina Jaakkola,Matthew Alexander +1 more
TL;DR: The concept of customer engagement (CE) aggregates the multiple ways customer engagement can be achieved as discussed by the authors, and it is used in marketing and service research to highlight the blurring of boundaries between firms and customers.
References
More filters
Book ChapterDOI
Firm Resources and Sustained Competitive Advantage
TL;DR: In this article, the authors examined the link between firm resources and sustained competitive advantage and analyzed the potential of several firm resources for generating sustained competitive advantages, including value, rareness, imitability, and substitutability.
Journal ArticleDOI
The Strength of Weak Ties
TL;DR: In this paper, it is argued that the degree of overlap of two individuals' friendship networks varies directly with the strength of their tie to one another, and the impact of this principle on diffusion of influence and information, mobility opportunity, and community organization is explored.
Book ChapterDOI
The iron cage revisited institutional isomorphism and collective rationality in organizational fields
Paul DiMaggio,Walter W. Powell +1 more
TL;DR: In this paper, the authors argue that rational actors make their organizations increasingly similar as they try to change them, and describe three isomorphic processes-coercive, mimetic, and normative.
Journal ArticleDOI
Economic Action and Social Structure: The Problem of Embeddedness
TL;DR: In this article, the extent to which economic action is embedded in structures of social relations, in modern industrial society, is examined, and it is argued that reformist economists who attempt to bring social structure back in do so in the "oversocialized" way criticized by Dennis Wrong.
Book
Social Network Analysis: Methods and Applications
TL;DR: This paper presents mathematical representation of social networks in the social and behavioral sciences through the lens of Dyadic and Triadic Interaction Models, which describes the relationships between actor and group measures and the structure of networks.
Related Papers (5)
Institutions and axioms: an extension and update of service-dominant logic
Stephen L. Vargo,Robert F. Lusch +1 more