Showing papers in "Journal of Interactive Marketing in 2004"

TL;DR: The meaning of value and the process of value creation are rapidly shifting from a product-and firm-centric view to personalized consumer experiences as discussed by the authors, and consumers are increasingly co-creating value with the firm.

TL;DR: In this article, a typology for motives of consumer online articulation is proposed, drawing on findings from research on virtual communities and traditional word-of-mouth literature, which is based on the same authors' work.

TL;DR: In this paper, a model of consumer adoption of third generation mobile multimedia services is proposed and validated through a qualitative exploratory study comprising 24 focus groups in six markets, and empirically test the proposed model on the Italian market.

TL;DR: It is found that reading privacy notices is related to concern for privacy, positive perceptions about notice comprehension, and higher levels of trust in the notice, suggesting that effective privacy notices serve an important function in addressing risk issues related to e-commerce.

TL;DR: In this article, the authors examined the differential effects of three signals (retailer reputation, perceived advertising expenses, and warranties) on consumer risk perceptions, across two (online and in-store) shopping conditions.

TL;DR: In this paper, an individual-level model for evolving visiting behavior based on Internet clickstream data was developed to capture cross-sectional variation in site-visit behavior as well as changes over time as visitors gain experience with the site.

TL;DR: In this article, the authors examined the signaling role of various cues in building initial trust and the behavioral consequences involved, and found that security disclosures and awards from neutral sources were found to enhance cue-based trust which, in turn, positively influenced two behavioral responses.

TL;DR: In this article, the authors focus on two dynamic effects, which they call quasi-endowment and opponent effect, and find that these effects may result in over-bidding.

TL;DR: In this article, the adoption of mobile games based on a refined model of Rogers' adoption theory, including context-specific factors and consumer traits, was analyzed and found that perceived risk plays a crucial role in the adoption process, followed by complexity and compatibility.

TL;DR: In this paper, the authors examine the role of two price segmentation tactics and assess their effects on consumer perceptions of trust, fairness of the price differences, and repurchase intentions using two studies.

TL;DR: In this article, the authors present two approaches of computing customer lifetime value and offer some best practice applications, and address challenges that firms typically face in implementing the Customer Lifetime Value approach to marketing.

TL;DR: In this paper, the authors review the empirical and analytical literature on online price dispersion and outline the future directions in this research stream, and examine whether price distribution is greater or smaller online than off-line.

TL;DR: The visibility measure captures the extent to which a user is likely to come across an online reference to a company's Web site, and is based on data collected from multiple sources that include search engine results, Web-site contents, and online directory listings.

TL;DR: In this article, the authors show that appropriate online price partitioning may enhance consumers' purchase intentions, perceived value, and price satisfaction, and reduce further information search intentions, but when multiple surcharges are added to partition the price further, these positive effects may decline leading to an inverted “U” shape function of partitioning on price perceptions.

TL;DR: In this paper, the authors develop and empirically test a model to simultaneously estimate individual willingness-to-pay (WTP) and frictional costs, and derive closed form solutions for the optimal bids.

TL;DR: In this paper, the authors found significant variation in the identity of the low-price firm and the level of the lowest price for 36 of the best selling consumer electronics products sold at Shopper.com between November 1999 and May 2001.

TL;DR: The authors conducted in-depth interviews of senior managers at three manufacturing companies (Reebok International, Saturn, AB Dick) competing in different industries and found that applications of Internet marketing strategy involve more than just e-commerce.

TL;DR: In this article, the authors investigate whether seller ratings affect consumer valuations, particularly in the presence of insurance, and whether a seller who is terminal (about to go out of business) is more likely to default prior to exiting.

TL;DR: Louise Guay and Jean-François St-Arnaud as mentioned in this paper, co-founders of the My Virtual Model (MVM) e-commerce company, was deep in thought, contemplating the future of her business.

TL;DR: In this article, the authors examine the ability of customer ratings of pre-purchase and postpurchase service to explain price variations in the online book market and test whether market leaders leverage their branding advantage by charging higher prices.

TL;DR: In this article, the authors derive an equation for the elasticity of expected customer future value, the component of customer lifetime value contingent on retention, based on a general model of a customer-retention relationship in which margins, retention spending and retention probabilities vary with tenure.

TL;DR: In this paper, the evaluation of coupons is a function of the interaction between consumers' motivation to process information and the type of medium used to present the coupon, and the results show that motivated consumers are likely to process the information in a print coupon more carefully than in an online coupon.

TL;DR: In this article, the authors developed a direct comparative framework (DCF) of customer satisfaction and developed an operational model that managers can use to draw strategic insights based on customers' satisfaction evaluations.

TL;DR: The 21st century sales coverage model is built upon a multistepped process which integrates the tools and techniques of direct marketing with measurements, quantifiable business benefits, and capabilities that help salespeople remain fixed to an optimal set of goals.

TL;DR: In this paper, the authors examine a wide variety of online pricing phenomena and highlight the contributions of the nine articles comprising this special issue, highlighting the important issues regarding consumers' participation in setting prices, the use and abuse of online ratings, the processing of price and coupon information, and the economics of online price dispersion.

TL;DR: In this paper, the authors present mathematical analytical results related to working with that common decile table format and the associated optimization of campaign contact quantities and projected profits, and a framework is illustrated for evaluating the potential improvement in financial performance attainable by developing a better predictive model.