Q2. What are the key steps of the IPA based SWOT analysis?
The key steps of the IPA based SWOT analysis are the IPA matrix construction in which a customer satisfaction survey is analyzed to calculate the attributes’ importance and the attributes’ performance, and SWOT factors identification based on the IPA matrix.
Q3. What are the common methods for determining attributes’ importance?
The commonly used statistical methods for deriving importance measures are multiple regression analysis (MLR) (Matzler & Sauerwein, 2002; Pezeshki et al., 2009; Ho et al., 2012) and partial correlation (Matzler et al., 2003; Deng et al., 2008b).
Q4. What is the common method for measuring attributes’ importance?
method for measuring an attributes’ performance is well-established by using direct rating from customers survey in which the customers are asked to rate the performance of the attribute ranging from “very dissatisfied” to “very satisfied” in a 5-point or 7-point Likert scale.
Q5. What are the advantages of even point scale?
The use of even point scale yields some advantages such as eliminating possible misinterpretation of midpoint and revealing the leaning direction of the respondents in the middle.
Q6. What is the use of data from customer satisfaction surveys?
The IPA-based SWOT analysis also makes the best use of data from customer satisfaction surveys that the organisation generally collects.
Q7. What is the common use of SWOT analysis?
a survey about analytical methods used by enterprise in South African for environmental scanning also shows that SWOT analysis is the most frequently used analytic tool with 87% of respondents followed by competitor analysis with 85% of respondents (du Toit, 2016).
Q8. What is the purpose of this study?
This study proposes an IPA-based SWOT analysis that adopts the Importance-Performance Analysis, a technique for measuring customers’ satisfaction from customer satisfaction surveys, to systematically generate SWOT factors.
Q9. What are the main advantages of SWOT analysis?
The main advantage of SWOT analysis is its simplicity have resulted in its continued use in both leading companies and academic communities (Ghazinoory et al., 2011) since it was developed in the 1960s.
Q10. What is the definition of a survey that is suitable for applying IPA?
a survey that is suitable for applying IPA consists of an assessment of respondents’ satisfaction for an organisation’s product or service which is measured by a Likert scale with either five or seven levels (Lai & Hitchcock, 2015).
Q11. What is the frequently used analytic tool?
Regarding the survey conducted by the Competitive Intelligent Foundation (Fehringer et al., 2006) which received responses from 520 competitive intelligent (CI) professionals, SWOTis the second-most frequently used analytic tool with 82.6% of respondents.
Q12. What is the way to determine the reliability of the questionnaire?
The Cronbach’s alpha of all groups was greater than 0.7 thus it can be concluded that the questionnaire has good internal consistency.
Q13. What are the attributes of an organisation that are identified as strengths?
Withregard to the IPA matrix produced in Step 2, an organisation’s attributes located in Quadrant 1 and Quadrant 2 are identified as strengths as they are having high performance.
Q14. What was the average agreement level of staff with the three aspects of SWOT?
To confirm that staff were mostly agreed with these three aspects of SWOT, the one-sample t-test was further conducted with the threshold of 3.0 which mean agree.
Q15. What is the method for calculating attributes’ importance?
MLR is chosen to analyse the survey data and compute attribute’ importance as MLR is the best implicitly derived importance method with regard to an empirical comparison2 conducted by the authors.