Journal ArticleDOI
Internal corporate communication and its impact on internal branding
Neha Sharma,T.J. Kamalanabhan +1 more
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TLDR
In this article, an exploratory methodology was designed to capture the perceptions of employees on internal brand communication practices prevailing in the organization with an ambition of becoming a leading employer brand. But it is recognized that ICC practices and brand training have a positive impact on communication satisfaction that further promotes a sense of brand identi...Abstract:
Purpose – The primary objective of this paper is to model internal corporate communication (ICC) process, examining the nature of the process, the outcomes thereof and the variable that has the ability to mediate the process, in the context of an Indian petroleum public sector undertaking (PSU).Design/methodology/approach – Following a review of the internal corporate communication and internal branding literature, an exploratory methodology was designed to capture the perceptions of employees on internal brand communication practices prevailing in the organization with an ambition of becoming a leading employer brand. Transcripts of interviews were analyzed, coded thematically and the essence of experiences was jointly combined into one description.Findings – First, a relation between ICC dimensions and internal branding outcomes is established. Second, it is recognized that ICC practices and brand training have a positive impact on communication satisfaction that further promotes a sense of brand identi...read more
Citations
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From internal brand management to organizational citizenship behaviours: Evidence from frontline employees in the hotel industry
TL;DR: In this paper, the authors examined the links between internal brand management, organizational identification, work engagement, and organizational citizenship behaviours in the hospitality industry and found that work engagement is a better predictor of citizenship behaviours than organizational identification.
Journal ArticleDOI
Servant leadership, employer brand perception, trust in leaders and turnover intentions: a sequential mediation model
Vaneet Kashyap,Santosh Rangnekar +1 more
TL;DR: In this article, the authors examined the impact of the servant leadership style on employee turnover intentions by investigating the sequential mediating effects of employer brand perception and the level of trust subordinates have in their leaders.
Optimizing employee engagement with internal communication : a social exchange perspective
TL;DR: In this paper, the authors investigate whether social factors, namely perceived support and identification, play a mediating role in the relationship between internal communication and engagement and find that organizations and supervisors should focus internal communication efforts toward building greater perceptions of support and stronger identification among employees in order to foster optimal levels of engagement.
Journal Article
Optimizing employee engagement with internal communication: A social exchange perspective
TL;DR: In this paper, the authors investigate whether social factors, namely perceived support and identification, play a mediating role in the relationship between internal communication and engagement and find that organizations and supervisors should focus internal communication efforts toward building greater perceptions of support and stronger identification among employees in order to foster optimal levels of engagement.
Journal ArticleDOI
Exploring crisis communication in the internal context of an organization: Examining moderated and mediated effects of employee-organization relationships on crisis outcomes
TL;DR: In this article, the authors conducted an online experimental study of 640 full-time employees in the United States and found that employee-organization relationships and timing strategy of self-disclosure (stealing thunder) were positively associated with the positive internal reputation and employees' supportive behavioral intentions.
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