Journal ArticleDOI
Leveraging export brands through a tourism destination brand
TLDR
In this article, the authors present a theoretical and practical model of how the development of a country as a tourism destination brand creates leverage for its products and services in export markets, which is essential to conceptualise the tourism system as a network of interacting service providers rather than as a channel of distribution.Abstract:
This study presents a theoretical and practical model of how the development of a country as a tourism destination brand creates leverage for its products and services in export markets. To effect this leverage, it is essential to conceptualise the tourism system as a network of interacting service providers rather than as a channel of distribution. This aids in the management of the multiplexity of interactions between tourists and the destination's products and services that affect the development and success of the brand in leveraging export products. The theoretical models of the tourism system, the tourism product (experience) and country brand are operationalised and fused so that a detailed process emerges which describes how the brand can link the tourism experience with the products and services that facilitate it. The systematic management of this facilitation process permits a gradual extension of the tourism brand attributes to other products and services destined for export in four stages.read more
Citations
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Journal ArticleDOI
A model of customer-based brand equity and its application to multiple destinations
TL;DR: In this article, the authors examined empirical information to develop a destination brand model by employing customer-based brand equity models through a scale purification process, ensuring its reliability and validity.
Journal ArticleDOI
Relational network brands: Towards a conceptual model of place brands
TL;DR: In this paper, the authors present a conceptual model of the place brand which goes beyond the conceptualisations currently to be found in the literature and, it is argued, reflects more closely the reality faced by those who market places as destinations.
Journal ArticleDOI
Destination branding and the role of the stakeholders: the case of New Zealand
TL;DR: This article reviewed the political processes involved in successful destination brand management and highlighted the vital role of public and private sector stakeholders in the creation of durable destination brands, the identification of the brand's values, the translation of those into a suitably emotionally appealing personality and the targeted and efficient delivery of that message.
Journal ArticleDOI
Destination in a country image context
TL;DR: In this paper, the authors provide greater substance to destination image research by contextualizing and expanding the scope of relevant constructs through the use of knowledge gained in product-country research, and this platform enables the application of them in an examination of effects on touristic intentions.
Journal ArticleDOI
Toward a Distinctive Sport Management Discipline
TL;DR: The most common current legitimations for sport are health, salubrious socialization, economic development, community development, and national pride as discussed by the authors, which are useful starting points for research that is sport focused.
References
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Journal ArticleDOI
Conceptualizing, measuring, and managing customer-based brand equity
TL;DR: In this article, a conceptual model of brand equity from the perspective of the individual consumer is presented, which is defined as the differential effect of brand knowledge on consumers' perceptions of the brand.
Journal ArticleDOI
Measuring the Involvement Construct
TL;DR: The Personal In-volvement Inventory was developed over four data sets of 268 undergraduate psychology students, two data set of 49 MBA students, and two data sets with 57 clerical and administrative staff members as mentioned in this paper.
Book
Industrial networks : a new view of reality
Björn Axelsson,Geoff Easton +1 more
TL;DR: A review of industrial networks can be found in this paper, where the authors present a model of Industrial Networks as Flow through Nodes with a focus on relationships and small groups, and a framework for analyzing change and stability in distribution channels.
Book
Positioning: The Battle for Your Mind
Al Ries,Jack Trout +1 more
TL;DR: In Positioning, a company creates a position' in the prospect's mind, one that reflects the company's own strengths and weaknesses as well as those of its competitors.
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