Journal ArticleDOI
Means-end based advertising research: Copy testing is not strategy assessment
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TLDR
A procedure including message elements, consumer benefits and driving force (Meccas), and the use of leverage points developed form the means-end analysis to activate values through advertising is presented.About:
This article is published in Journal of Business Research.The article was published on 1991-03-01. It has received 46 citations till now. The article focuses on the topics: Advertising research & Leverage (negotiation).read more
Citations
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Journal ArticleDOI
Mapping the values driving organic food choice
TL;DR: Although similarities emerged with respect to values concerned with health, wellbeing and the enjoyment of life, product attributes sought in order to achieve these values were different between the groups.
Journal ArticleDOI
Consumer recycling goals and their effect on decisions to recycle: A means-end chain analysis
TL;DR: In this article, the authors used means-end chain theory and laddering methodology to derive the goals relevant to consumers for recycling, as well as the interrelations among goals, and their effects on attitudes, subjective norms, and past behavior determined.
Consumer Understanding and Advertising Strategy: Analysis and Strategic Translation of Laddering Data
TL;DR: In this paper, the authors present a software support tool to make the data analysis a more reasonable task and discuss the issue of strategy development and implementation for laddering as a management technique.
Patent
Determining Strategies for Increasing Loyalty of a Population to an Entity
TL;DR: In this paper, a theoretical framework for designing psychological research that uncovers individual decision-making networks, both in terms of sampling requirements and questioning methods, is presented, along with an implementation interface to schedule and administer the appropriate question sequences between an interviewer and a given individual, in real-time, via a web-based system.
Journal Article
Visitor Experience and Resource Protection: A Framework for Managing the Carrying Capacity of National Parks
TL;DR: Visitor Experience and Resource Protection (VERP) as discussed by the authors is a framework designed by the National Park Service to manage carrying capacity in the national park system and has been applied over the past decade to an expanding diversity of areas in National Park system.
References
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Journal ArticleDOI
A means–end chain model based on consumer categorization processes.
TL;DR: In this article, a model linking perceived product attributes to values is presented, which can be used to understand consumer values in order to understand behavior in the marketplace and predict consumer behavior.
Journal ArticleDOI
Laddering theory, method, analysis, and interpretation.
TL;DR: The focus of this article is on detailing the specifics of the in-depth interviewing and analysis methodology, termed “laddering”, for uncovering means-end hierarchies defined by these key elements and their linkages or connections.
Journal ArticleDOI
Advertising Is Image Management
TL;DR: The advertising function may be equated, at least in part, to the creation and management of product imagery; that is, the set of meanings and associations that serve to differentiate a product or service from its competition.