Patent
Method and apparatus for providing electronic advertisements to end users in a consumer best-fit pricing manner
Reads0
Chats0
TLDR
In this paper, a method and apparatus for providing electronic advertisements to end users in a consumer best-fit pricing manner includes an index database, a user profile database, and a consumer scale matching process.Abstract:
A method and apparatus for providing electronic advertisements to end users in a consumer best-fit pricing manner includes an index database, a user profile database, and a consumer scale matching process. The index database provides storage space for the titles of electronic advertisements. The user profile database provides storage for a set of characteristics which correspond to individual end users of the apparatus. The consumer scale matching process is coupled to the content database and the user profile database and compares the characteristics of the individual end users with a consumer scale associated with the electronic advertisement. The apparatus then charges a fee to the advertiser, based on the comparison by the matching process. In one embodiment, a consumer scale is generated for each of multiple electronic advertisements. These advertisements are then transferred to multiple yellow page servers, and the titles associated with the advertisements are subsequently transferred to multiple metering servers. At the metering servers, a determination is made as to where the characteristics of the end users served by each of the metering servers fall on the consumer scale. The higher the characteristics of the end users served by a particular metering server fall, the higher the fee charged to the advertiser.read more
Citations
More filters
Patent
Serious intent mechanism and method
TL;DR: In this article, a method and system for determining a serious intent to purchase a good or service, comprising the steps of: receiving a declaration of intent to buy a good and/or service from a buyer entity and not receiving at substantially the same time a commitment to purchase that good from a specific selling entity, receiving a penalty deposit of value or a penalty authorization to obtain something of value from the buyer entity to facilitate future payment of a penalty, determining if a proof of purchase of the good or services has been received within a predetermined period of time, then returning the deposit or
Patent
Promotion packaging for transmission groups
TL;DR: In this paper, a promotion is assembled into one or more data packages, with a package being created for each different transmission group Promotions may be aggregated, with multiple promotions being placed in each package The packages include information such as promotion identification, start time, end time, duration, port number, multicast or broadcast address.
Patent
Utilization of accumulated customer transaction data in electronic commerce
Keith Henning,Brett Hurt +1 more
TL;DR: In this article, the authors present a system including a web page that is downloadable from a web server to an e-commerce customer computer, which includes at least one image to be displayed on the e-online customer computer.
Patent
Method and apparatus for placing virtual objects
TL;DR: In this article, a method and an apparatus are used to place virtual objects in video programs, and virtual object locations are defined in the selected programs and the available virtual objects available are categorized and the categories are correlated to subscriber information.
Patent
Intermediate system transmitting relevant selections based on permutation function applied consumer/information signature vectors for privacy
TL;DR: In this paper, a client system is coupled to a server through an intermediate system, which acts as a persona module and receives information about user information from client system and information about advertising information from the server.
References
More filters
Patent
Method and system for remote delivery of retail banking services
TL;DR: In this paper, a practical system and method for the remote distribution of financial services (e.g., home banking and bill-paying) involves distributing portable terminals to a user base.
Patent
System and method for automated selection of equipment for purchase through input of user desired specifications
TL;DR: In this article, an automated system assists a user in locating and purchasing goods or services sold by a plurality of vendors, which includes a programmed computer which is linked to a database containing information about a large number of different products and/or services arranged in various categories.
Patent
Reception system for an interactive computer network and method of operation
Robert Filepp,Michael L. Gordon,Alexander W. Bidwell,Francis C. Young,Allan M. Wolf,Sam Meo,Duane Tiemann,Robert D. Cohen,Mel Bellar,Kenneth H. Appleman,Lawrence Abrahams,Michael J. Silfen,Aldo R. Dalsass,James A. Galambos,Florence L. Wong +14 more
TL;DR: In this article, an interactive computer system network enables a user to display desired information such as news, financial and cultural information, and perform desired transactional services, such as banking and shopping, through any of a plurality of types of personal computers.
Patent
System and method for selectively distributing commercial messages over a communications network
TL;DR: In this article, a device and method of distributing commercial messages to an individually addressable subscriber terminal ('converter' on a network is provided, where a server (10), located on the network, selectively tags commercial messages with routing information and converter addresses, and transmits the messages to be received and displayed by the addressed converters.
Patent
Method, system and apparatus for providing demographically targeted television commercials
TL;DR: In this article, the demographic characteristics of a viewer are identified, and commercial messages are selectively provided from the first or second channel, depending upon the viewer's demographic characteristics, and statistical data can be maintained concerning the number and identity of subscribers viewing specific commercials.