Patent
Method and apparatus for providing electronic advertisements to end users in a consumer best-fit pricing manner
Reads0
Chats0
TLDR
In this paper, a method and apparatus for providing electronic advertisements to end users in a consumer best-fit pricing manner includes an index database, a user profile database, and a consumer scale matching process.Abstract:
A method and apparatus for providing electronic advertisements to end users in a consumer best-fit pricing manner includes an index database, a user profile database, and a consumer scale matching process. The index database provides storage space for the titles of electronic advertisements. The user profile database provides storage for a set of characteristics which correspond to individual end users of the apparatus. The consumer scale matching process is coupled to the content database and the user profile database and compares the characteristics of the individual end users with a consumer scale associated with the electronic advertisement. The apparatus then charges a fee to the advertiser, based on the comparison by the matching process. In one embodiment, a consumer scale is generated for each of multiple electronic advertisements. These advertisements are then transferred to multiple yellow page servers, and the titles associated with the advertisements are subsequently transferred to multiple metering servers. At the metering servers, a determination is made as to where the characteristics of the end users served by each of the metering servers fall on the consumer scale. The higher the characteristics of the end users served by a particular metering server fall, the higher the fee charged to the advertiser.read more
Citations
More filters
Patent
Generating and presenting advertisements based on context data for programmable search engines
TL;DR: In this paper, advertisers can bid for placement on search results pages based on combinations of keywords and context categories, or keywords and contexts are compared to one another so that appropriate ads can be selected and displayed.
Patent
Method and system for character recognition
TL;DR: This article used matched sequences rather than character shape to determine a computer-legible result for character recognition in one embodiment and in another embodiment it may use matched sequences instead of character shape.
Patent
Selectively delivering advertisements based at least in part on trademark issues
TL;DR: In this paper, a system and method for selectively delivering legal information communications for documents (e.g., advertisements) is presented, wherein an input is received, wherein the input is a document delivery-triggering event operative to cause a document to be delivered to a user.
Patent
Interactive tutorial method, system, and computer program product for real time media production
TL;DR: In this article, a tutorial system and method is provided to send online media production lessons and other data to one or more students over a computer network, such as the global Internet or an organization's intranet.
Patent
Portable scanning device
TL;DR: A handheld optical scanner for capturing images of text from a rendered document is described in this article, which includes a package suitable to be held in a user's hand and a proximity sensor that determines when the optical sensor is within a predetermined distance and orientation of the rendered document.
References
More filters
Patent
Method and system for remote delivery of retail banking services
TL;DR: In this paper, a practical system and method for the remote distribution of financial services (e.g., home banking and bill-paying) involves distributing portable terminals to a user base.
Patent
System and method for automated selection of equipment for purchase through input of user desired specifications
TL;DR: In this article, an automated system assists a user in locating and purchasing goods or services sold by a plurality of vendors, which includes a programmed computer which is linked to a database containing information about a large number of different products and/or services arranged in various categories.
Patent
Reception system for an interactive computer network and method of operation
Robert Filepp,Michael L. Gordon,Alexander W. Bidwell,Francis C. Young,Allan M. Wolf,Sam Meo,Duane Tiemann,Robert D. Cohen,Mel Bellar,Kenneth H. Appleman,Lawrence Abrahams,Michael J. Silfen,Aldo R. Dalsass,James A. Galambos,Florence L. Wong +14 more
TL;DR: In this article, an interactive computer system network enables a user to display desired information such as news, financial and cultural information, and perform desired transactional services, such as banking and shopping, through any of a plurality of types of personal computers.
Patent
System and method for selectively distributing commercial messages over a communications network
TL;DR: In this article, a device and method of distributing commercial messages to an individually addressable subscriber terminal ('converter' on a network is provided, where a server (10), located on the network, selectively tags commercial messages with routing information and converter addresses, and transmits the messages to be received and displayed by the addressed converters.
Patent
Method, system and apparatus for providing demographically targeted television commercials
TL;DR: In this article, the demographic characteristics of a viewer are identified, and commercial messages are selectively provided from the first or second channel, depending upon the viewer's demographic characteristics, and statistical data can be maintained concerning the number and identity of subscribers viewing specific commercials.