Mobile Commerce: Promises, Challenges and Research Agenda
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An overview of mobile Commerce development is presented by examining the enabling technologies, the impact of mobile commerce on the business world, and the implications to mobile commerce providers.Abstract:
Advances in wireless technology increase the number of mobile device users and give pace to the rapid development of e-commerce using these devices. The new type of e-commerce, conducting transactions via mobile terminals, is called mobile commerce. Due to its inherent characteristics such as ubiquity, personalization, flexibility, and dissemination, mobile commerce promises businesses unprecedented market potential, great productivity, and high profitability. This paper presents an overview of mobile commerce development by examining the enabling technologies, the impact of mobile commerce on the business world, and the implications to mobile commerce providers. The paper also provides an agenda for future research in the area.read more
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