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Multiple channel strategy selection: A roadmap perspective for brick-and-click retailers
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TLDR
In this article , a brick-and-click prioritization tool is proposed to assist retailers in the transition from a multi-channel to an omni-channel strategy, where the authors identify the importance of optimizing online channel sales concentration and focus.About:
This article is published in Electronic Commerce Research and Applications.The article was published on 2022-12-01. It has received 1 citations till now. The article focuses on the topics: Computer science & Channel (broadcasting).read more
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Exploring the digital innovation process and outcome in retail platform ecosystems: disruptive transformation or incremental change
TL;DR: In this article , the authors investigate whether digital innovation in retail platform ecosystem renders established competencies of traditional intermediaries obsolete through a case study of Alibaba Lingshoutong, a business-to-business digital sourcing and distribution platform.
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From Multi-Channel Retailing to Omni-Channel Retailing: Introduction to the Special Issue on Multi-Channel Retailing
TL;DR: In this paper, the authors discuss how shoppers are influenced and move through channels in their search and buying process, and present a research agenda to further guide future research in this area.
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Multichannel customer management: Understanding the research-shopper phenomenon
TL;DR: In this paper, a model for understanding the causes of research shopping is proposed, and potential strategies for managing it are investigated, including attribute-based decision-making, lack of channel lock-in and crosschannel synergy.
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Integrating Bricks with Clicks: Retailer-Level and Channel-Level Outcomes of Online–Offline Channel Integration
TL;DR: In this paper, the authors examine the impact of online-offline channel integration (OI), defined as integrating access to and knowledge about the offline channel into an online channel.
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Categorization of multiple channel retailing in Multi-, Cross-, and Omni‐Channel Retailing for retailers and retailing
Norbert Beck,David Rygl +1 more
TL;DR: In this article, a taxonomy of multi-channel retailing is presented, with a focus on the diversity of multiple channel retailing that currently exists, and the concepts Multi-, Cross-, and Omni-Channel are used indistinctly.
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Common Method Bias in Public Management Studies
Morten Jakobsen,Rasmus Jensen +1 more
TL;DR: In this paper, the authors discuss the challenge of common method bias in relation to public management studies and illustrate the problem using an analysis of intrinsic work motivation and sickness absence, and discuss solutions for reducing common method biases when it is not possible to use different methods.